<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" generatedBy="WIX">
<url>
<loc>https://www.thisisgain.com/case-studies/creating-a-foundation-for-the-future-of-london-marathon-events</loc>
<lastmod>2025-12-18</lastmod>
</url>
<url>
<loc>https://www.thisisgain.com/case-studies/embedding-accessibility-as-a-core-principle</loc>
<lastmod>2025-07-25</lastmod>
</url>
<url>
<loc>https://www.thisisgain.com/case-studies/transforming-how-people-get-the-chicken-they-love</loc>
<lastmod>2025-05-15</lastmod>
</url>
<url>
<loc>https://www.thisisgain.com/case-studies/design-for-impact%3A-how-a-rapid-redesign-boosted-conversions-by-550%25-</loc>
<lastmod>2025-05-07</lastmod>
</url>
<url>
<loc>https://www.thisisgain.com/case-studies/met-office-designing-an-ambitious-new-app-and-digital-language</loc>
<lastmod>2025-05-12</lastmod>
</url>
<url>
<loc>https://www.thisisgain.com/case-studies/migrating-essex-council-to-localgov-drupal</loc>
<lastmod>2025-05-02</lastmod>
</url>
<url>
<loc>https://www.thisisgain.com/case-studies/award-winning-strategic-ux-partnership-with-virgin-ireland</loc>
<lastmod>2025-04-29</lastmod>
</url>
<url>
<loc>https://www.thisisgain.com/case-studies/tredz-a-radical-rethink-turns-one-off-sales-into-reliable-growth-for-a-bike-brand</loc>
<lastmod>2025-11-13</lastmod>
</url>
<url>
<loc>https://www.thisisgain.com/case-studies/awarding-three-in-one-neo-bank-app-brand-for-gen-z</loc>
<lastmod>2025-05-01</lastmod>
</url>
<url>
<loc>https://www.thisisgain.com/case-studies/a-case-study-to-show-how-a-11miles-video-only-case-might-look</loc>
<lastmod>2025-11-28</lastmod>
</url>
<url>
<loc>https://www.thisisgain.com/case-studies/driving-more-holiday-makers-to-set-sail-on-cruises-with-p-and-o-cruises</loc>
<lastmod>2025-05-02</lastmod>
</url>
<url>
<loc>https://www.thisisgain.com/case-studies/working-at-scale-to-get-diners-on-seats</loc>
<lastmod>2025-04-29</lastmod>
</url>
<url>
<loc>https://www.thisisgain.com/case-studies/increasing-unicefs-average-one-off-donation-amount-by-more-than-50</loc>
<lastmod>2025-05-02</lastmod>
</url>
<url>
<loc>https://www.thisisgain.com/case-studies/how-testing-saas-pricing-and-the-user-journey-helped-wistia-double-sales</loc>
<lastmod>2025-04-29</lastmod>
</url>
<url>
<loc>https://www.thisisgain.com/case-studies/combining-ux-research-and-ab-testing-methodologies-at-whirlpool</loc>
<lastmod>2025-05-01</lastmod>
</url>
<url>
<loc>https://www.thisisgain.com/case-studies/delivering-an-18x-roi-for-gousto-by-kick-starting-their-cro-programme</loc>
<lastmod>2025-04-30</lastmod>
</url>
<url>
<loc>https://www.thisisgain.com/case-studies/growing-the-global-organic-reach-for-tilda</loc>
<lastmod>2025-12-03</lastmod>
</url>
<url>
<loc>https://www.thisisgain.com/case-studies/driving-organic-growth-for-loveholidays</loc>
<lastmod>2025-05-01</lastmod>
</url>
<url>
<loc>https://www.thisisgain.com/case-studies/how-we-boosted-organic-ev-traffic-for-auto-trader-by-12x</loc>
<lastmod>2025-04-29</lastmod>
</url>
<url>
<loc>https://www.thisisgain.com/case-studies/increase-in-non-branded-traffic-for-wed2b-in-germany</loc>
<lastmod>2025-05-01</lastmod>
</url>
<url>
<loc>https://www.thisisgain.com/case-studies/how-we-helped-gap-360-navigate-a-double-site-migration</loc>
<lastmod>2025-04-29</lastmod>
</url>
<url>
<loc>https://www.thisisgain.com/case-studies/increase-in-529-college-savings-plan-traffic-for-blackrock</loc>
<lastmod>2025-05-07</lastmod>
</url>
<url>
<loc>https://www.thisisgain.com/case-studies/launching-a-high-velocity-experimentation-programme-for-dollar-shave-club</loc>
<lastmod>2025-04-29</lastmod>
</url>
<url>
<loc>https://www.thisisgain.com/case-studies/fuelling-leger-shearings&apos;-customer-obsession</loc>
<lastmod>2025-04-29</lastmod>
</url>
<url>
<loc>https://www.thisisgain.com/case-studies/increasing-engagement-with-democracy-through-ux</loc>
<lastmod>2025-04-30</lastmod>
</url>
<url>
<loc>https://www.thisisgain.com/case-studies/improving-search-experience-and-content-with-british-library</loc>
<lastmod>2025-04-30</lastmod>
</url>
<url>
<loc>https://www.thisisgain.com/case-studies/iterative-research-for-a-user-centred-historic-royal-palaces-website-redesign</loc>
<lastmod>2025-04-29</lastmod>
</url>
<url>
<loc>https://www.thisisgain.com/case-studies/website-restructuring-and-research-with-chatham-house</loc>
<lastmod>2025-04-29</lastmod>
</url>
<url>
<loc>https://www.thisisgain.com/case-studies/loreal-data-driven-customer-lifecycle-management</loc>
<lastmod>2025-05-02</lastmod>
</url>
<url>
<loc>https://www.thisisgain.com/case-studies/this-works-supercharging-ecommerce-through-customer-centric-growth</loc>
<lastmod>2025-05-02</lastmod>
</url>
<url>
<loc>https://www.thisisgain.com/case-studies/helping-garden-retailer-hillier-sell-more-products-online</loc>
<lastmod>2025-04-29</lastmod>
</url>
<url>
<loc>https://www.thisisgain.com/case-studies/ac-milan-scoring-big-with-meta-advantag-shopping-campaigns</loc>
<lastmod>2025-05-01</lastmod>
</url>
<url>
<loc>https://www.thisisgain.com/case-studies/simplycook-recipe-for-exponential-growth-through-strategic-facebook-advertising</loc>
<lastmod>2025-05-02</lastmod>
</url>
<url>
<loc>https://www.thisisgain.com/case-studies/we-put-direct-line-back-on-page-1-for-life-insurance</loc>
<lastmod>2025-04-29</lastmod>
</url>
<url>
<loc>https://www.thisisgain.com/case-studies/introducing-a-new-generation-to-the-barbour-way-of-life</loc>
<lastmod>2025-11-28</lastmod>
</url>
<url>
<loc>https://www.thisisgain.com/case-studies/supersizing-tim-hortons-reach-in-the-uk</loc>
<lastmod>2025-11-28</lastmod>
</url>
<url>
<loc>https://www.thisisgain.com/case-studies/we-help-bt-mean-business</loc>
<lastmod>2025-11-28</lastmod>
</url>
<url>
<loc>https://www.thisisgain.com/case-studies/giving-luxury-retailer-osprey-london-its-sparkle-back</loc>
<lastmod>2025-12-03</lastmod>
</url>
<url>
<loc>https://www.thisisgain.com/case-studies/a-full-user-centred-design-project-for-the-uks-leading-airline</loc>
<lastmod>2025-05-01</lastmod>
</url>
<url>
<loc>https://www.thisisgain.com/case-studies/lucy-and-yak-scale-internationally-by-thinking-customer-first</loc>
<lastmod>2025-05-01</lastmod>
</url>
<url>
<loc>https://www.thisisgain.com/case-studies/amplifying-revenue-7.45x-for-loop-earplugs</loc>
<lastmod>2025-12-03</lastmod>
</url>
</urlset>