Estimated reading time: 2 minutes

Zurich stopped treating accessibility as specialist work and made it shared team responsibility. Four years on, the scores are up, the guidelines are live, and one redesigned journey converts more than 16% better. Jason Bennett (Zurich) and Joel Strohmeier (GAIN) will show you exactly how it was done, and what it returned.

WHAT JASON AND JOEL WILL COVER

• The organisational value of accessibility: How to build the business case that gets funded, and the arguments behind it.
• Specialist work to shared responsibility: The cultural and organisational changes that made accessibility stick at Zurich.
• Leadership buy-in: Why nothing moves without it, and how they got it in a large financial services organisation.
• Embedding it into delivery: Accessibility labs, drop-in clinics, roadmap integration and role-based guidance that teams actually use.
• The honest bits: Legacy systems, competing priorities, what didn’t work, and what they’d do differently.
• What you can copy on a smaller budget: The empathy exercise, a first target worth setting, and free tooling.

YOUR SPEAKERS

Jason Bennett
Head of Digital, Zurich
20 years in digital, with a track record of implementing change in large financial services organisations.

Joel Strohmeier
Head of Accessibility, GAIN
Previously Accessibility Specialist at the BBC and Principal Accessibility Consultant at Nomensa.

Can’t make it live? Register anyway and we’ll send you the recording plus the full case study, Embedding Accessibility as a Core Principle.