Unlock your content strategy’s potential with user research 

About this webinar:

Ever feel lost in the blizzard of buzzwords that is design in 2026? 

Do you feel dizzy from conflicting think pieces, hot takes and talking heads? It’s time to turn away from the doomsayers and Ai evangelists and ask the only ones who really matter: your users.

User research is and always will be the antidote to oscillating industry trends. And embedding it into your practice is what’s standing between your content strategy succeeding or sinking into the abyss.

Join us to discover how integrating user research into your content production can:

- Unlock your content’s potential across every step in the customer lifecycle.
- Empower your teams to work better, smarter and faster.
- Turn assumptions into evidence, and evidence into proven process.
- Transform content strategies from a collection of documents into scalable success.

Date: 19/03/26

Time: 1.30-2:30pm GMT

About the speaker:

Lauren is a principal content designer at Gain Experience. She’s been working with clients from across the private and public sector since 2015.

Lauren helps organisations shape, deliver and track the success of their content strategies. And she’s a big believer in integrating research insights into content creation cycles, ensuring we can learn, improve and innovate long after launch.

Lauren loves breaking apart complexity and turning it into something not only easy to understand and act on, but delightful to engage with. She specialises in tone of voice development and balancing stakeholder requirements with user needs.

Some of the organisations she’s recently worked with include M&S, David Lloyd Clubs, Virgin Media, the Department for Education, the Ministry of Justice and the RSPCA.