November 4, 2025 · 2 mins read

GAIN acquires Sitewiz to lead the next era of AI-powered experimentation.

We are pleased to announce that GAIN has acquired Sitewiz, an AI optimisation platform. This marks our first product acquisition and a significant milestone in our AI strategy.

Sitewiz leverages agent-based AI (software systems that use AI to pursue goals and complete tasks on behalf of users) to analyse digital experiences, identify friction points, and generate data-driven, test-ready solutions. This enables brands to accelerate growth.

Drake Som, founder of Sitewiz, joins GAIN Conversion as Director of AI Product and Growth.

AI is reshaping experimentation, and we are setting the standard.

Experimentation is entering a new phase. The primary challenge is no longer access to tools, traffic, or delivery, but the consistent generation of high-quality opportunities at the speed modern businesses require.

AI addresses this challenge by transforming the experimentation model. We see AI as the unlock for scalable, high-quality ideation. Sitewiz analyses user behaviour, identifies friction in digital journeys, and provides test-ready recommendations, including code to support implementation.

Client evaluations show that approximately 80% of Sitewiz’s AI-generated ideas are considered worth testing, demonstrating its ability to identify high-potential opportunities at scale. This shift enables continuous experimentation, increasing speed without compromising quality.

Shaping the Future of Conversion Rate Optimisation

This acquisition combines GAIN’s 17 years of CRO expertise, proprietary technology, research and development with Sitewiz’s rapid innovation in AI-driven optimisation. With Drake joining GAIN Conversion, we are accelerating the development of AI products that will redefine experimentation.

We are not simply adapting to the future of CRO, we’re building it.

• Conversion

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