Insider One and GAIN Partner to Help UK Brands Turn Customer Intelligence into Customer Growth
- Jun 24
- 2 min read
London, UK – June 2026 – Insider One, the leading AI-native Customer Experience and Journey Orchestration platform, and GAIN, the customer growth consultancy known for its Customer Science approach, today announced a strategic partnership designed to help UK brands transform customer understanding into measurable business outcomes.
The partnership brings together GAIN’s expertise in customer strategy, CRM, data, experimentation, digital experience and performance marketing with Insider One’s AI-powered platform for personalization, customer engagement and cross-channel journey orchestration.
Together, the two organizations will help brands close one of the biggest gaps in modern marketing: turning customer insight into meaningful customer experiences that drive conversion, retention and lifetime value.
As organizations continue to invest in data, analytics and customer understanding, many still struggle to activate those insights consistently across every touchpoint. By combining GAIN’s strategic and analytical capabilities with Insider One’s activation and orchestration technology, brands can move faster from insight to action and deliver more relevant experiences at scale.
“Today’s leading brands don’t have a data problem—they have an activation challenge,” said Nico Beukes, UK&I & Nordics CEO at Insider One. “GAIN has built an impressive reputation helping organizations better understand their customers and identify growth opportunities. Together, we’re enabling brands to take those insights and turn them into personalized experiences delivered in real time across every channel.”
The partnership will focus on helping enterprise and mid-market organizations improve customer acquisition, engagement, retention and lifetime value through a combination of customer intelligence, experimentation, AI-powered decisioning and journey orchestration.
“At GAIN, we’ve always believed that sustainable growth comes from deeply understanding customers and making smarter decisions based on that understanding,” said Rob van Rooyen, CEO at GAIN. “Partnering with Insider One allows us to extend that value further, helping brands not only identify opportunities for growth but also activate them through highly personalized customer experiences that deliver measurable results.”
The collaboration builds on a shared vision that successful customer engagement requires more than technology alone. It requires the combination of strategy, creativity, experimentation, data and activation working together to create experiences customers genuinely value.
The two companies recently brought this vision to life through the Growth Hack Series in London, where senior marketing leaders gathered to discuss customer data, real-time decision-making and practical approaches to driving growth in an increasingly competitive landscape.
Looking ahead, Insider One and GAIN will collaborate on customer engagements, executive events, industry research and thought leadership initiatives aimed at helping UK brands build stronger customer relationships and accelerate growth.
