Identity resolution across touchpoints
Connecting interactions into a single customer view
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Recognising customers everywhere they engage
Identity Resolution ensures that customer interactions across different channels, platforms, and devices are tied together into a consistent profile. This makes it possible to understand and engage with people as individuals rather than fragmented data points.
By stitching together behaviours and identifiers, organisations gain clarity on how customers move through journeys and which interactions matter most.
The service provides the backbone for personalisation, accurate analytics, and improved decision-making across teams and campaigns.
Value it brings:
• Clarity – a single, accurate view of customer interactions
• Relevance – personalised experiences built on complete data
• Accuracy – reduced duplication and errors across systems
• Insight – deeper understanding of journeys and behaviours
Our approach
The process starts with analysing data sources and identifiers across systems. This highlights where overlaps, gaps, and inconsistencies exist in how customer information is captured.
Next, resolution frameworks and technologies are implemented to merge identifiers into unified profiles. Deterministic and probabilistic methods are applied depending on the data available and the goals of the organisation.
Finally, resolved identities are activated across platforms, enabling accurate targeting, measurement, and personalisation. Ongoing monitoring ensures profiles stay current as behaviours and channels evolve.
ROI with impact
We believe in creating experiences that not only engage users but also drive real a ROI for your business. We balance strategy with fast delivery without compromising on creative.
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