Pricing & Promotion analytics
Balancing competitiveness with profitability
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Making smarter commercial choices
Pricing & Promotion Analytics helps organisations evaluate how pricing strategies and promotional activity affect sales, margin and customer behaviour. By analysing detailed performance data, businesses can see the impact of their decisions in real time.
This service also identifies which promotions truly add value and which reduce profitability without meaningful return. The goal is to refine approaches that drive sales while protecting long-term sustainability.
With clear insights, organisations can move beyond guesswork – building data-driven strategies that keep products competitive, attractive and profitable.
Service benefits:
Clarity
visibility into how price and promotion affect performance
Efficiency
eliminating promotions that fail to deliver value
Profitability
balancing sales uplift with margin protection
Growth
strategies shaped to attract customers and drive revenue
Our approach
The process begins with consolidating pricing, sales and promotional data from across channels. This provides a single view of how activity is performing at both product and category level.
Analytical models are applied to measure elasticity, customer response and ROI. This reveals which levers – such as discounts, bundles or seasonal offers – are most effective.
Finally, findings are turned into actionable recommendations. Dashboards, playbooks and reporting frameworks help teams make pricing and promotion decisions that are consistent, transparent and commercially sound.
ROI with impact
We believe in creating experiences that not only engage users but also drive real a ROI for your business. We balance strategy with fast delivery without compromising on creative.
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