Server-side Tracking
Future-proofing measurement in a changing landscape
Scroll
Capturing data with greater accuracy and control
Server-Side Tracking shifts data collection from the browser to secure servers, providing a more resilient and reliable approach to measurement. This method reduces data loss caused by ad blockers, browser restrictions and cookie limitations.
It also allows organisations to manage how data is processed and shared, creating stronger control over compliance and privacy.
With this setup in place, businesses gain accurate, consistent data to support performance measurement, customer insight and campaign optimisation.
Core Platforms
Server-side Google Tag Manager (sGTM)
We have developed a custom server-side GTM solution which can bypass tracking protection methods used by ad blockers and browsers, to maximise data capture.
Tracking Gateways
We provide Google Tag Gateways and Meta Conversion API Gateways to deploy first-party server-side tracking solutions quickly and efficiently.
Shopify
We partner with Littledata to provide 100% purchase data coverage in GA4, Google Ads, Meta Ads, Klaviyo, Pinterest Ads, and TikTok Ads. As a preferred partner we provide an additional 10% off Littledata subscriptions.
Key benefits:
Accuracy
reduced data loss across browsers and devices
Control
ownership of how tracking data is processed and shared
Compliance
stronger alignment with privacy requirements
Resilience
measurement that withstands industry and regulatory changes
Our approach
Implementation begins with assessing existing tracking frameworks to highlight where client-side methods are underperforming. This creates the foundation for designing a server-side setup tailored to business needs.
Server environments are then deployed or configured to handle data flows. Tags and pixels are migrated or restructured so that interactions are captured securely and consistently, with integrations tested across analytics and ad platforms.
The solution is supported with governance and monitoring frameworks that keep data accurate and compliant over time. Regular updates ensure tracking evolves with privacy rules, platform policies and organisational growth.
ROI with impact
We believe in creating experiences that not only engage users but also drive real a ROI for your business. We balance strategy with fast delivery without compromising on creative.
500+
70%
Add a Title
49%
Add a Title
2mth
Add a Title