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Website Tracking Audits and Assessments

Ensuring tracking is accurate, compliant and effective

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Laying the groundwork for reliable data

Website Tracking Audits & Assessments help businesses strengthen data quality, ensure compliance with privacy regulations and gain confidence in the accuracy of their reporting.


This service provides organisations with a clear view of how effectively user interactions are being captured. By reviewing tags, pixels and integrations, they highlight errors, gaps and opportunities for improvement.


With an effective audit in place, organisations can make better-informed decisions, supported by data they can trust.


Key benefits:


Clarity:

visibility into existing tracking setups and performance


Accuracy:

identifying and fixing errors or gaps in measurement


Compliance:

alignment with consent and data protection requirements


Confidence:

assurance that data is fit for decision-making and reporting

Our approach

The assessment begins with a structured review of all tracking elements across the website, from analytics tags to advertising pixels. Each item is checked for functionality, duplication and accuracy.

Findings are benchmarked against best practice and compliance standards. Recommendations are prioritised to improve technical accuracy, governance and integration with wider systems.

Support continues with documentation and monitoring frameworks.
As part of GAIN's ongoing service, tracking is iteratively improved while at the same time any issues or gaps are fixed as they appear. These help teams maintain tracking quality as websites evolve, campaigns change and regulations shift.

ROI with impact 

We believe in creating experiences that not only engage users but also drive real a ROI for your business. We balance strategy with fast delivery without compromising on creative.  

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