This is
GAIN

Craig Sher

Group CEO

Craig co-founded Sionic Advisors in 2014, rapidly building it up into a $100 million premier financial services consulting firm across ten countries. This was done over nine years and through various mergers and acquisitions. It was sold in 2021 to the Davies Group. Before Sionic, he was chairman and managing director of ALaS Consulting. Craig is a chartered certified accountant, and holds a BS in commerce from the University of KwaZulu Natal.

Tamsin Ashmore

CFO

Tamsin Ashmore is a strategic and forward-thinking CFO with global experience across multiple continents. She has a proven track record of delivering results through acquisitions, mergers, and other significant transactions. As a driven and authentic leader, Tamsin takes a Net Positive approach, focusing on business growth, financial performance, and attracting top talent.

Chris Pitt

CEO Performance

Chris is the CEO of GAIN Performance. He leads our Performance marketing teams to execute and deliver precision targeted campaigns that increase online visibility, maximise reach and drive growth.

Neil Dennis

CEO Creative Studios & Experience

Neil is CEO of GAIN Creative Studios & Experience, leading a team of strategists, designers, researchers, creatives and technologists focused on building brands and digital experiences that move people, businesses and markets forward. With over 20 years’ experience across brand, digital and customer experience, he brings a sharp commercial lens to solving complex challenges and driving growth.

Rob Van Rooyen

CEO of Customer Science

Rob van Rooyen is an internationally experienced strategic leader with 25 years in the communications industry. He has a proven track record of success, having helped multiple clients achieve number-one market positions, earned numerous effectiveness awards, and co-founded several successful businesses. A true hybrid of IQ, EQ, and Street-Q, Rob’s approach to finding solutions that create real impact consistently sets him apart.

Abdul Hamid Ebrahim

CDO

As Chief Digital Officer at GAIN, Abdul Hamid leverages deep CX and martech expertise, drawing on experience with leading technology providers such as Oracle and Genesys, as well as client-side roles. He drives digital innovation, delivering integrated, client-focused solutions that create measurable value and lasting impact.

Anna Catherall

Operations Director

As Group Operations Director, Anna keeps everything running smoothly behind the scenes. She has over 20 years’ experience in financial and operational management positions in both digital marketing and financial services. She’s focused on collaboration, clear communication, and is constantly striving to get things done faster, smarter, and better.

Gareth Hughes

CTO

Gareth Hughes is an Experienced Technical Director with demonstrated success of working in the marketing and advertising industry. Skilled in data architecture and analysis, information security, requirements analysis, e-commerce, agile methodologies, and customer relationship management.

Tanvi Amin

General Counsel

Tanvi is a seasoned lawyer whose extensive portfolio across industry sectors reflects a robust blend of private practice and in-house leadership roles at premier global law firms and corporations. With her strategic and operational international legal experience spanning nearly three decades, she shapes GAIN’s core legal strategy while driving regulatory alignment and effective risk management across GAIN’s operations worldwide, ensuring resilience and adaptability in today’s complex global business environment. She is UK- and US-qualified, holds a BA (Hons) and MA (Oxon) in Jurisprudence (Law) from the University of Oxford, and is also admitted to the New York Bar.