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Sam Altman watches over a family consuming his AI. The living room vignette is framed by power tool imagery. The words “Behaviour Power” are the top of the artwork, framing the intent of the piece.

AI in Public Services: A Human-First Reality Check

After a full few days at SDinGov I reflect on AI in public services. Can we design for public services? The stakes are higher than anywhere else. Mistakes aren’t abstract: they can mean loss of dignity, livelihoods, even lives

4 min read

Unleashing GAIN: Where data, tech and creativity unite

GAIN, the creative-led, data-driven, technology-enabled company, has appointed Jennifer Black as Chief Growth Officer, following a significant restructure and rebrand of the business, which was previously known as Sideshow Group

3 min read

How Trauma-Informed Design Can Improve User Experiences for All Audiences

Trauma-informed design and research prioritises safety, empathy, and empowerment when creating experiences, products, or conducting studies. Rooted in understanding the impact of trauma, these methods aim to minimise potential triggers, build trust, and foster inclusivity.

3 min read

ICYMI: Essential Insights from Creatorfest 2024

Missed out on bagging a ticket to Creatorfest? Don't worry, our Senior Influencer Manager, Lexie, has you covered. The key takeaway from...

1 min read

How to optimise for Google AI Overviews

The arrival of Google AI Overviews (AIOs) has been one of the most significant changes to the SEO landscape in the last twelve months....

9 min read

4 types of personas may be typically used within a design team based on their goals

Persona Types

User Experience (UX) design and understanding your target audience are essential. Personas serve as valuable tools in this process, enabling

5 min read

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