Black Friday Performance Unpacked + Q5 Strategies
What Black Friday 2025 Tells Us About Winning Q4, Christmas, and the New Q5
Fri 12th Dec, 10-11am
The peak season you thought you knew is gone. Black Friday is no longer a weekend. It’s a month-long, AI-influenced, privacy-restricted battleground.
Consumer behaviour is shifting. AI-driven search is rewriting discovery, privacy changes are reshaping targeting, and traditional performance strategies are breaking.
This exclusive webinar reveals what actually happened across millions of customer data points over Black Friday/Cyber Monday – and how to turn those insights into competitive advantage for Christmas, Q4 and the emerging Q5 opportunity window.
Who Should Attend
- Retail & eCommerce leaders
- Marketing directors & digital performance managers
- Brands planning Christmas and Q4 strategies
- Agencies focused on paid media, CRM and growth performance
Why This Seminar Matters
- Black Friday is elongated, not concentrated. Consumers act earlier and expect more value.
- AI-powered discovery is replacing traditional search. Visual search, conversational results, and AI recommendations undermine legacy keyword strategies.
- Privacy-first performance is here. Chrome’s cookie removal + GA4 + algorithmic targeting are transforming measurement.
You’ll leave with clear, practical actions to maximise ROI in an AI-first, privacy-first environment.
Why You’ll Want to Attend
✔ Actionable insights from real 2025 performance data
✔ Practical frameworks – no jargon, just strategy
✔ Benchmarks across sectors you can directly apply
✔ Future-proof guidance for an AI-powered, privacy-first world