ICYMI: Essential Insights from Creatorfest 2024

Missed out on bagging a ticket to Creatorfest? Don't worry, our Senior Influencer Manager, Lexie, has you covered.

The key takeaway from the day? Audiences still want real authentic content from influencers they trust.

...but how do brands continue to gain authority online through Influencer partnerships?

Long-term partnerships

Without consumer trust, the industry suffers, so its brand / agencies responsibility to protect how trust is delivered. Trustworthy content is high-quality content that features a strong narrative, evokes emotion, or presents an innovative creative idea. We know that one-time creator posts wont drive sales and long-term partnerships with brands and creators should be a priority in all 2025 strategies.

Creative Freedom

Brands have made a good start but letting creators have creative freedom and running with it by bringing them along the entire creative concepting journey is more important than ever - Influencer’s know their audience better than anyone else - they know what performs and what drives results so brands need to be leaning on them as the specialists in their fields to reap reward.

Adaptability

We know the digital landscape is constantly evolving. Thought-leaders in the room reinforced the importance of staying agile and adapting to new trends. From short-form to long-form content, and from traditional platforms to emerging ones, brands must be ready to pivot and experiment. By embracing change we can continue to test and learn Influencer performance and identify key measurement tactics to fuel channel and brand growth.Want to find out how you can supercharge your brand using creators in 2025? Get in touch.