Generative Engine Optimisation (GEO)
Show up in AI generated search
Let’s Talk
Not sure where you stand in AI search? Let’s find out
Finding the language that matters
GEO and LLM optimisation focuses on how well a brand’s content and authority signals can be found, trusted and cited by AI models.
By addressing content structure, technical accessibility and third-party validation, brands create the conditions to be quoted directly in AI Overviews, ChatGPT, Perplexity, Gemini and Copilot, not just to rank for it.
Key outcomes
Visibility
Ensuring your brand is cited, quoted and recommended across every major AI platform
Recommended
Going deeper than visibility, we work on what makes AI choose you, not just name you.
Authority
Building the third-party validation and structured content AI models trust most
Accessibility
Confirming AI bots and crawlers can actually read and understand your site
Performance
A prompt and citation strategy that keeps pace as AI search keeps changing
Our approach to GEO and AI search optimisation
We start by discovering where a brand already stands today: mapping real customer behaviour, benchmarking current AI visibility, and checking that AI bots and crawlers can actually read the site.
From there, we identify how customers actually talk to AI, building a structured set of prompts and topic clusters from real customer language rather than generic keyword lists, tested across every major LLM.
Using that prompt set, we measure who gets named and cited today, and why: benchmarking AI Share of Voice, citation frequency and source attribution platform by platform and competitor by competitor.
Findings from each stage feed into a single plan we activate: a prioritised roadmap covering technical accessibility, content and authority, sequenced by expected impact and owned by the teams who can act on it