UX Strategy
Learn how to create user experience strategies that meet the needs of your customers and your business.
Intensive, one-day introduction to UX Strategy
Course description
This is an intensive, one-day introduction to UX Strategy which will help you:
- Create evidence-based UX strategies for your products and services
- Sell the benefits of a UX Strategy to your organisation
- Plan your UX research and design activities
- Understand how to differentiate your brand from your competitors’
- Develop the right products and services for your customers and your business
It’s fun, it’s interactive and as well as meeting interesting people to exchange ideas and experiences with, you will learn about methods that will help you develop and improve your UX strategy.
“We have taken huge value and learnt loads. You were not just making things look pretty, you really understand how people interact and gave clear evidence. You have techniques with teeth…you cannot ignore it, you make things work.”
Arlene McDermott
Programme Manager, FCA
Is it for you?
Have you ever created products or services that met every business need, but didn’t meet the expectations of your customers?
Have any of your products and services delivered a great user experience but were unable to turn a profit?
Have you ever wished you’d run your ideas past your customers before committing time and money to them?
Have you ever wondered how to demonstrate the importance of UX to your key stakeholders?
If the answer to any of these questions is “yes”, this course is for you.
What you will learn
Topics covered in the course include:
- Examining what UX strategy is – and what it’s not
- How to know how ready your business is for UX Strategy
- Defining the value proposition of your product or service
- Defining a business model that addresses the needs of your customers and your business
- How to analyse your competitors’ products and services to identify ways to differentiate yours
- The importance of researching your user experience
- Different ways of conducting UX research
- How to translate a great strategy into great design
- How to understand if your strategy is working
Learning objectives
After completing the course, you will be able to:
- Describe what a good business strategy looks like
- Create a business model for your product or service
- Describe and discuss the benefits of customer research
- Know when and how to conduct UX research and design activities
- Conduct a competitor analysis
- Monitor the success of your UX strategy
Necessary for remote training
Access to Zoom
Our Trainers
Stephen York
Head of Insight and UX
Stephen has over 20 years’ experience in developing digital solutions using user centred design techniques. At Santander he established and managed their first user experience team, including the creation of a new design system, training programme and in-house usability testing function.
Stephen enjoys mentoring others in their personal development to develop skills in user centred design and research. He is also passionate conducting expert evaluations based on the latest design solutions and building complex and interactive prototypes in Axure to validate assumptions and hypothesis.
He is accredited by both Nielsen Norman (NNg) and the Interaction Design Foundation (IDF) in user experience and enjoys reading about behavioural psychology.