Fuelling Leger Shearings’ Customer Obsession
GAIN’s work as a full service partner to Leger Shearings spans nearly 5 years and includes Customer Science, Performance and Creative. We work in partnership from the customer insights stage, through to defining commercial goals, strategy, digital and offline campaign execution and measurement.
The Solution
GAIN help Leger Shearings Group to embed customer insight at the heart of their decisionmaking and use the same data to activate multi-touch campaigns that engage and convert their customers. We absolutely work as one team to drive their success.
Digital Performance
Our Performance team manage audience-first, measurable Paid Search and Paid Social campaigns delivering growth within allowable costs
Growth strategy
Our Customer Science team create data-driven growth strategies and forecasts to align the business around the metrics that really matter. This informs investment cases and campaign spends across the business
Mailings
Customer Science also lead on advanced modelling and segmentation, maximises mailing profits and improving customer relevance
Email and Digital Audiences
We generate bespoke audience feeds for Google, Meta and Dot Digital. Our models even extend to the call centre to ensure a joined-up customer experience
Creative
Our Creative Studios managed the recent Leger Shearings TV Ad from concept to production. (more to be added by Eleven Miles?….)
Client Testimonial
Working with the team at GAIN has transformed the way we analyse our data and engage with both new and existing customers. Their insight and strategy suggestions have directly contributed to exceptional, quantifiable results, and we know we can reach out to them with any challenge. Our goals are their goals, and that’s what makes our partnership so successful.
Liam Race, CEO, Leger Shearings Group