Supersizing Tim Hortons’ reach in the UK
When Canadian coffeehouse and restaurant chain Tim Hortons, asked us to expand its brand presence in the UK, we delivered, with a Spin to Win Christmas campaign that went viral. Resulting in 1.3 million plays, 500k new subscribers and an influencer engagement campaign that reached millions in just six weeks.
Stats
500k new email subscribers
500k
1.3 million game plays in under six weeks
1.3m
250 influencers reached millions of new customers
250
The Challenge
Coffeehouse and restaurant chain Tim Hortons is a household name in Canada, with a store in nearly every town and large city. Here in the UK, there’s just 78.
So Tim Hortons set us the challenge of supersizing their sales and brand awareness.
The Solution
Emailable customers generate 131% more revenue than non-emailable ones. So we created an online Spin to Win Christmas campaign supported within store comms, radio, paid and organic social, influencer content and email, to get as many new customers as possible onto Tims subscriber list, and get people through their doors. The mechanic was simple: Visit the campaign landing page, spin the wheel, win a guaranteed prize, and redeem in store within seven days.
The Result
The campaign went viral across social, racking up an impressive 1.3 million plays and adding hundreds of thousands of new subscribers to Tims database. Our influencer marketing smashed engagement rate targets, growing their following across all social channels – all in under six weeks. Needless to say, Tims were delighted with the results.
