Mastering Customer Economics and Digital Channels for growth

An invite-only online Masterclass for ambitious brands

In the current economic climate, customers are more demanding than ever - you have to somehow achieve more with less. In working with over 200 brands and retailers, we hear a few consistent questions from the board:

How much can I afford to spend on marketing to ensure I’m not holding back our growth AND be confident it’s still profitable?

How can I ensure we get incremental performance through digital channels and focus in the right places?

How can I align marketing, finance and product teams around a single set of goals that empower each of them?

We answer with a proven commercial framework to help you become more profitable and grow sustainably; a foundation for more than just marketing – for the whole business.

To join us, simply choose your preferred date in the form and we'll be in touch to confirm your place.

What you'll take away

You'll gain fresh perspectives on how to:

Link marketing performance directly to business results.

Prioritise activities according to customer value and, ultimately, bottom line profits.

Direct your digital marketing spend to where you'll get the greatest incremental return Understand the roles of creative, brand, experimentation and full funnel marketing in driving growth.

Develop an accurate multi-year growth forecast.

Challenge and support your digital marketing team and agencies.

Understand what to measure and what to ignore.

The Customer Economics Masterclass has two halves. In the first, we share how to harness the power of customer data to acquire more of the right customers and improve their loyalty. In the second, we focus on how this applies to digital strategy, covering the main platforms and the critical activities that will set you ahead of your competitors. We consider the whole customer experience, and how to better structure and support the marketing organisation.