Kirsten van Rooyen from GAIN, Ryan Caird from TikTok, Chris Beer from GWI As AI reshapes marketing and content becomes easier than ever to produce, attention is becoming harder to earn. With every brand chasing the next trend and every platform demanding a constant stream of content, the question facing marketers isn't how to create more. It's how to create something people will actually remember. Those questions were explored in Protecting Your Share of Attention, a panel ho

Here's something most paid media teams only learn after it's already cost them: your best-performing ad is often the one quietly eroding your budget. Not because it stopped working, but because it worked brilliantly, for too long, on the same people. That's creative fatigue. And it's one of the most consistent, most underestimated drains on paid media ROI there is. When performance dips, the instinct is to blame the algorithm, rising CPMs, or a saturated audience. Often, the