We are excited to announce the launch of a new AI tool that brings deep insights in online conversion to marketing teams of any size. Named after the flower, Lupine harnesses both human expertise and data from over ten thousand tests to optimise digital experience conversion rates. Using just a URL, it can surface test-ready ideas in minutes, identify weak spots, and offer solutions that can be easily sent to decision-makers, significantly speeding up the process of ensuri

What happens when brand, performance and AI converge — and why structure is the real conversation. Carlotta Costanzo, Director of Performance Creative at GAIN. In early March 2026, our Director of Performance Creative Carlotta Costanzo took to the stage at Performance Marketing World Unlocked — mediating a session on how data and AI are reshaping creative. Here's what came out of that conversation. Data and AI are reshaping creative, performance marketing’s biggest success le