Craig co-founded Sionic Advisors in 2014, rapidly building it up into a $100 million premier financial services consulting firm across ten countries. This was done over nine years and through various mergers and acquisitions. It was sold in 2021 to the Davies Group. Before Sionic, he was chairman and managing director of ALaS Consulting. Craig is a chartered certified accountant, and holds a BS in commerce from the University of KwaZulu Natal.

Tamsin Ashmore is a strategic and forward-thinking CFO with global experience across multiple continents. She has a proven track record of delivering results through acquisitions, mergers, and other significant transactions. As a driven and authentic leader, Tamsin takes a Net Positive approach, focusing on business growth, financial performance, and attracting top talent.

Stephen Pavlovich is the founder of GAIN Conversion, the world’s largest experimentation and conversion optimisation agency. Leveraging data, insight, and proprietary AI, GAIN Conversion has generated uplifts of over $1 billion for its clients.

Shane is the CEO of GAIN Creative Studios. He leads a team of strategists, creatives, and production specialists who are focused on creating ideas and content that people connect with. Using his 18+ years’ experience in agencies across business and marketing, his focus is on making sure GAIN delivers creative solutions that shape brands, drive impact, and fuel purposeful growth.

Chris is the CEO of GAIN Performance. He leads our Performance marketing teams to execute and deliver precision targeted campaigns that increase online visibility, maximise reach and drive growth.

Neil is the CEO of GAIN Experience, leading a team of strategists, designers, researchers, and technologists focused on creating meaningful digital experiences. With over 20 years’ experience across brand, digital and customer experience, he brings a sharp commercial lens to solving complex challenges and driving growth. His expertise spans business strategy, transformation, and creative delivery - ensuring GAIN delivers work that’s insight-led, effective, and built for impact.

Patrick Nancarrow is an experienced digital marketing executive and entrepreneur, currently overseeing new service development and innovation at GAIN. With more than fifteen years of industry expertise, he has played a key role in developing and scaling remote-first teams that deliver high-impact, data-driven marketing solutions to global clients.

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Patrick is passionate about an eclectic mix of data, measurement, remote working, team building, growth and innovation. He's based in Barcelona and possibly Spain's no.1 purchaser of sun cream. 

Jennifer Black is a highly regarded leader in the creative industry, with a distinguished career spanning several of London’s most influential agencies. As CEO and Partner at Special London, she was instrumental in launching the agency’s European operations, playing a key role in attracting top-tier talent and driving significant growth.

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Previously, as Managing Director at Havas London, Jennifer led major client acquisitions, including Asda and DfE, which earned her Campaign’s Account Person of the Year recognition.

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Her experience also includes senior roles at Fallon and Mother, as well as founding Fabula London, where she partnered with global brands such as Coca-Cola, IKEA, ASDA, and O2. Jennifer is widely recognised for her strategic insight, inclusive leadership, and entrepreneurial spirit.

Rob van Rooyen is an internationally experienced strategic leader with 25 years in the communications industry. He has a proven track record of success, having helped multiple clients achieve number-one market positions, earned numerous effectiveness awards, and co-founded several successful businesses. A true hybrid of IQ, EQ, and Street-Q, Rob’s approach to finding solutions that create real impact consistently sets him apart.

As Chief Digital Officer at GAIN, Abdul Hamid leverages deep CX and martech expertise, drawing on experience with leading technology providers such as Oracle and Genesys, as well as client-side roles. He drives digital innovation, delivering integrated, client-focused solutions that create measurable value and lasting impact.

As Group Operations Director, Anna keeps everything running smoothly behind the scenes. She has over 20 years' experience in financial and operational management positions in both digital marketing and financial services. She's focused on collaboration, clear communication, and is constantly striving to get things done faster, smarter, and better.

Sam Ball is a creative contrarian with a glittering trail of awards. He built an agency from scratch and crowned it king at Cannes. But that was yesterday. Now, as Chief Creative Officer at GAIN, he’s more interested in today and tomorrow, mainly picking fights with safe ideas.