Usability and Evaluation
Combining qualitative insights with real-world analysis, we refine every customer interaction through our proprietary testing and data-driven validation process. We enhance usability, eliminate friction, and optimise the user experience at every touchpoint.
Usability Testing
Researching user behaviour involves more than talking to a representative audience sample. Usability testing gathers rich qualitative and quantitative insights through setting tasks and observing behaviour, often highlighting the difference between what people say and do. It can provide a benchmark on existing solutions. Often includes those with access needs.
Experience Optimisation
We work with data to quantify and understand the experience you deliver to your users. We measure users’ end-to-end journey as they find, use and discuss your digital products and services online. The findings support design, delivery and ongoing management of your products/services, using data to identify areas for improvement.
Product testing
Our agile product testing and iteration service supports continuous improvement through rapid, user-centred feedback loops. We conduct frequent usability testing, A/B testing, and prototyping within an agile framework, ensuring your product evolves based on real user insights. Working closely with your team, we prioritise quick iterations, validating assumptions, identifying pain points, and refining features in real-time. This flexible, fast-paced approach allows us to quickly adapt to changing needs, mitigate risks early, and optimise your product’s usability, performance, and alignment with user needs—ultimately delivering better outcomes, faster.
A/B testing strategy
Our A/B testing strategy service is designed to optimise conversion rates through data-driven experimentation. We work closely with your conversion team to design and implement tests that are aligned with business goals and user needs. Our approach connects you to the right tools and experts, ensuring seamless integration with your analytics and testing platforms. From hypothesis development to test execution and analysis, we provide end-to-end support. With insights derived from both quantitative data and user behaviour, we refine your product or service to maximise engagement, reduce friction, and ultimately boost conversions, enhancing overall user experience.
Content Audits and Reviews
Our content audit and review service helps you assess the effectiveness and relevance of your existing content. We conduct thorough analyses to identify gaps, inconsistencies, and opportunities for optimisation. By reviewing content against user needs, SEO best practices, and business objectives, we provide actionable insights to improve quality, accessibility, and performance. Whether it's streamlining messaging, enhancing structure, or ensuring content meets accessibility standards, our audit process ensures your content is both user-centred and aligned with strategic goals. We help you create a cohesive, impactful content ecosystem that delivers measurable results across all digital touchpoints.
Participant Recruitment
Our research service helps you understand user needs, behaviours, and expectations across the country. We conduct interviews, surveys, usability tests, and ethnographic studies remotely and in our labs. Managing things like incentives, logistics and consent on your behalf lets you get the most from your user insight.
