Usability and Evaluation

Services

Combining qualitative insights with real-world analysis, we refine every customer interaction through our proprietary testing and data-driven validation process. We enhance usability, eliminate friction, and optimise the user experience at every touchpoint.

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Services

A/B testing strategy

Our A/B testing strategy service is designed to optimise conversion rates through data-driven experimentation. We work closely with your conversion team to design and implement tests that are aligned with business goals and user needs.


Content Audits and Reviews

Our content audit and review service helps you assess the effectiveness and relevance of your existing content. We conduct thorough analyses to identify gaps, inconsistencies, and opportunities for optimisation.


Experience Optimisation

We work with data to quantify and understand the experience you deliver to your users. We measure users’ end-to-end journey as they find, use and discuss your digital products and services online. The findings support design, delivery and ongoing management of your products/services, using data to identify areas for improvement.



Participant Recruitment

Our research service helps you understand user needs, behaviours, and expectations across the country. We conduct interviews, surveys, usability tests, and ethnographic studies remotely and in our labs. Managing things like incentives, logistics and consent on your behalf lets you get the most from your user insight.


Product testing

Our agile product testing and iteration service supports continuous improvement through rapid, user-centred feedback loops. We conduct frequent usability testing, A/B testing, and prototyping within an agile framework, ensuring your product evolves based on real user insights.


Usability Testing

Researching user behaviour involves more than talking to a representative audience sample. Usability testing gathers rich qualitative and quantitative insights through setting tasks and observing behaviour, often highlighting the difference between what people say and do. It can provide a benchmark on existing solutions. Often includes those with access needs.

Essex Council – Migrating to LocalGov Drupal | GAIN

Essex Council – Migrating to LocalGov Drupal

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Client Testimonial

LocalGov Drupal ensures we are delivering this, all whilst reducing costs and building efficiencies for councils and the wider community

Bryony Shadbolt – Account Director

Wider Work

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