Growth Forecasting and Performance Measurement
Our customer scientists develop product and customer-based growth models linked directly to your business KPIs. Our strategy team then overlay your customer economics to build growth forecasts and marketing investment scenarios. These inform our media objectives and become embedded in our performance tracking.
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Enterprise level forecasting
We deliver enterprise-level forecasting models that provide a clear view of future business performance. By leveraging advanced analytics, we help you plan confidently, allocate resources effectively, and quantify growth opportunities with precision.
Customer economics
We use media mix modelling to evaluate the effectiveness of your marketing channels and optimize spend allocation. Our data-driven approach ensures you achieve maximum impact and ROI across your media investments.
Media Mix Modelling & optimisation
We use media mix modelling to evaluate the effectiveness of your marketing channels and optimize spend allocation. Our data-driven approach ensures you achieve maximum impact and ROI across your media investments.
Incrementality testing frameworks
Our incrementality testing frameworks measure the true lift generated by your marketing activities. By isolating campaign impact, we help you refine strategies and focus on what drives real business growth.
ROI and Attribution analysis
We provide comprehensive ROI and attribution analysis to track the performance of your campaigns. By identifying which touchpoints drive conversions, we empower you to make smarter, data-led decisions for future success.
Website data integration & tagging
We integrate and tag website data seamlessly to ensure accurate tracking of user behavior. This enables you to gain actionable insights, optimize digital performance, and enhance the customer journey across your online platforms.