We help public sector teams design, build, and scale services that meet GDS standards and deliver real impact. With deep experience across the service lifecycle, we support discovery through to live—ensuring every product is accessible, efficient, and centred on user needs. Our work aligns with policy, technology, and the people you serve.

ROI with impact
We believe in creating experiences that not only engage users but also drive real a ROI for your business. We balance strategy with fast delivery without compromising on creative.
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Services
GAIN Experience are experts in delivering Alpha in accordance with the Service Standard and Service Manual. We’ll iteratively prototype, test and refine hypotheses based on user needs to define the service vision, ensuring smooth transition to Beta. We can be parachuted into struggling Alpha teams at risk of failing assessments.
Having worked with 50+ public sector clients, GAIN Experience are experts in delivering Beta services, through private and public phases and successfully passing GDS assessments. Through user engagement and continuous iteration of research, accessibility testing and agile delivery we develop and build through Beta to successful, user-centred Live accredited services.
Digital Transformation DDAT services. Delivers user-focused services to Digital by Default standards. Collaborativly defining your DDAT strategy and roadmap. Develop an integrated, actionable strategy and plan to unlocks.
Before you committing to build a service, you need to understand the problem that needs to be solved. GAIN Experience has run many discoveries to help learn about users and what they're trying to achieve, constraints, underlying policy intent, and opportunities - and make decisions about whether to move into Alpha.
Having worked with 50+ public sector clients, GAIN Experience are experts in delivering Discovery through to Live in line with the Service Standard and Service Manual. We’ve supported numerous clients through GDS assessments, involved all stages from planning, evidence collation, preparation and panel participation - and have never failed an assessment
GAIN Experience are experts in delivering Discovery - Live phases in line with the Service Standard and Service Manual. We’ve supported 50+ Government departments through GDS assessments and can support mock assessment activities through planning, documentation preparation, mock panel run-throughs and post-mock assessment feedback and recommendations.
Our embedded UX, design, and technology teams integrate directly into government departments and public sector organisations—working as a seamless extension of your in-house capability.
Our GDS training equips public sector teams with the knowledge and skills to design and deliver services that meet Government Digital Service (GDS) standards. Delivered by experts with hands-on experience across all phases of the service lifecycle, our sessions cover everything from GOV.UK design principles and service assessments to accessibility, agile delivery, and user-centred design.
Unreliable services cause additional work for your team, and can cause reputational damage. The GAIN Experience technology team will take on live service management of your service, ensuring it remains available and performing correctly.
You should all be very proud of the work you have done. I want to use you as an example to other Government departments.
GDS Assessor
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