Our UX focus groups bring real users together to explore their attitudes, experiences, and expectations of your product or service. Led by experienced researchers, each session is carefully designed to encourage open, honest discussion that surfaces pain points, unmet needs, and opportunities to improve.

Understanding your users in global markets takes more than translating content. It requires culturally sensitive research that respects local context while maintaining a consistent approach to insight.

We create personas that go beyond surface-level profiles. From empathy-based models to behaviour-driven frameworks, our personas reflect the real complexity of how people think and act - including how they may shift between behaviours depending on context.

Surveys can do more than collect opinions. When designed well, they uncover the behaviours, attitudes, and unmet needs that sit beneath the surface.

User interviews are one of the most powerful ways to understand what people really think and do. We use a range of techniques to uncover rich, qualitative insights - whether you’re exploring ideas early on or testing something already in play.

Many people process information visually, which is why journey maps are such a powerful tool. They bring together everything we know about a service or experience, such as applying for a passport, in one clear and accessible format.

Journey maps show more than just the steps. They highlight pain points, unmet needs, and areas of opportunity. Often based on user research, they help build alignment across teams and provide a solid foundation for planning, prioritisation, and decision making.

Understanding user behaviour takes more than simply speaking to a representative sample. It requires watching what people actually do, not just what they say.