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Carlotta Costanzo
Writer
Director of Performance Creative
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Join date: Jun 19, 2025
Posts (2)
Jan 28, 2026 ∙ 6 min
Data is rewriting creative - and scale is the new battlefield
Creative production is now the key driver of advertising performance. You need to launch a high volume of quality creatives, identify the top performers, and optimise them to maximise results – all within a matter of weeks. No brand can do this consistently, and at scale, with creative intuition alone. You need to apply data to every stage of creative production and automate analysis to inform impactful decisions without delay. Creative is the new targeting AI-powered campaigns like Google’s...
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Jun 19, 2025 ∙ 4 min
US tariffs are changing the advertising game. Here's how smart brands are hitting back.
Unpredictable US tariffs are shaking up business strategy, forcing brands to rethink markets, pricing, and messaging.
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