Digital & Non-Digital Audience Outputs give organisations the ability to take customer data and apply it consistently across both online and offline channels. Whether through programmatic platforms, email, direct mail or in-store activity, audiences can be activated in ways that feel seamless.

This approach is not limited by the built-in capabilities of digital platforms. We enhance and extend those systems by applying advanced audience segmentations that align with real business goals. These tailored segments fit directly into existing campaigns, allowing brands to get more from the channels they already use while opening opportunities across offline touchpoints.

The result is a joined-up approach that maximises the reach, relevance and impact of marketing activity.

Key benefits:

• Integration – audiences activated across digital and offline platforms
• Consistency – unified targeting for seamless customer experiences
• Flexibility – ability to match channels to campaign objectives
• Impact – improved outcomes through broader, connected reach