Search & Social Media (PPC) Conversion Tracking
Measuring the true impact of digital campaigns
Scroll
Linking activity to outcomes
Search & Social Media (PPC) Conversion Tracking ensures that marketing activity is measured accurately across platforms. By connecting impressions and clicks to real customer actions, businesses gain visibility into what drives performance and can unlock the full potential of modern bid management and retargeting strategies.
This service brings together tracking, tagging and attribution to create a clear view of how paid search and social investments translate into conversions and revenue.
The outcome is marketing activity that can be optimised continuously, with budgets directed toward the tactics and channels that deliver the strongest returns.
Core Platforms
Google Ads
Microsoft Ads
Facebook (Meta) Ads
Reddit Ads
Twitter Ads
TikTok Ads
Pinterest Ads
Key benefits:
• Accuracy – Clear measurement of campaign impact across channels
• Efficiency – investment focused on tactics proven to drive results
• Confidence – evidence-based decisions on spend and optimisation
• Growth – stronger ROI through better performance tracking
Our approach
Work begins with an audit of existing tracking setups across search and social platforms. Gaps, duplication and errors are identified to ensure data integrity.
Tracking frameworks are then implemented or refined, using pixels, tags and APIs to connect user actions with campaign activity. Attribution methods are applied to reveal the contribution of each channel.
Ongoing monitoring and reporting ensure conversion data remains accurate and actionable. Insights feed back into optimisation cycles, allowing campaigns to evolve and improve over time.
ROI with impact
We believe in creating experiences that not only engage users but also drive real a ROI for your business. We balance strategy with fast delivery without compromising on creative.
500+
70%
Add a Title
49%
Add a Title
2mth
Add a Title