SimplyCook: Recipe for exponential growth through strategic Facebook advertising
Experience | Consumer Goods
Results
14x
increase in annual signup volumes
73%
increase in conversion rate
14%
decrease in cost per acquisition
SimplyCook partnered with us to build a data-driven strategy encompassing strategic campaign management, continuous optimisation, and scalable growth.
SimplyCook, seeking to scale their customer acquisition, partnered with us to transform their limited in-house Facebook campaigns into a powerhouse of exponential growth.
This project resulted in a remarkable 14-fold increase in annual sign-up volumes, consistent year-on-year growth, a 73% conversion rate increase, and a 14% reduction in cost per acquisition, effectively transforming their customer acquisition and solidifying their market position.
The challenge
SimplyCook, a direct-to-consumer meal kit provider, was managing their Facebook advertising in-house with limited success. Seeking to scale their customer acquisition and drive significant growth, they approached us for help.
The solution
We implemented a data-driven Facebook advertising strategy, focusing on:
Strategic campaign management: We optimised targeting, creative, and bidding strategies to maximise campaign performance and drive sign-ups.
Continuous optimisation: We adopted a data-driven approach, continuously analysing campaign data and making adjustments to improve conversion rates and reduce costs.
Scalable growth: We focused on scaling campaigns efficiently, enabling SimplyCook to achieve substantial increases in sign-up volumes without compromising profitability.
The impact
Our partnership delivered exceptional results, including:
14x increase in annual sign-up volumes: We achieved a remarkable 14-fold increase in SimplyCook's annual sign-up volumes.
Consistent year-on-year growth: We delivered consistent year-over-year growth in every quarter since the partnership began, demonstrating the sustainability of our strategies.
73% increase in conversion rate: We significantly improved SimplyCook's conversion rate, driving more sign-ups from the same advertising spend.
14% reduction in cost per acquisition: We reduced the cost of acquiring new customers, improving the overall profitability of SimplyCook's Facebook advertising.
By implementing a strategic and data-driven approach to Facebook advertising, we helped SimplyCook achieve exponential growth, transforming their customer acquisition efforts and solidifying their position in the competitive meal kit market.
We were thrilled to see how our data-driven Facebook strategy helped SimplyCook blossom, achieving incredible growth and solidifying their place in the meal kit market. It's truly rewarding to be part of a success story like theirs.
The challenge
SimplyCook, a direct-to-consumer meal kit provider, was managing their Facebook advertising in-house with limited success. Seeking to scale their customer acquisition and drive significant growth, they approached us for help.
The solution
We implemented a data-driven Facebook advertising strategy, focusing on:
Strategic campaign management: We optimised targeting, creative, and bidding strategies to maximise campaign performance and drive sign-ups.
Continuous optimisation: We adopted a data-driven approach, continuously analysing campaign data and making adjustments to improve conversion rates and reduce costs.
Scalable growth: We focused on scaling campaigns efficiently, enabling SimplyCook to achieve substantial increases in sign-up volumes without compromising profitability.
The impact
Our partnership delivered exceptional results, including:
14x increase in annual sign-up volumes: We achieved a remarkable 14-fold increase in SimplyCook's annual sign-up volumes.
Consistent year-on-year growth: We delivered consistent year-over-year growth in every quarter since the partnership began, demonstrating the sustainability of our strategies.
73% increase in conversion rate: We significantly improved SimplyCook's conversion rate, driving more sign-ups from the same advertising spend.
14% reduction in cost per acquisition: We reduced the cost of acquiring new customers, improving the overall profitability of SimplyCook's Facebook advertising.
By implementing a strategic and data-driven approach to Facebook advertising, we helped SimplyCook achieve exponential growth, transforming their customer acquisition efforts and solidifying their position in the competitive meal kit market.
This project resulted in a remarkable 14-fold increase in annual sign-up volumes, consistent year-on-year growth, a 73% conversion rate increase, and a 14% reduction in cost per acquisition, effectively transforming their customer acquisition and solidifying their market position.
