Helping garden retailer Hillier sell more products online
Experience | Consumer Goods
Results
100%
increase in transaction value through Google Search Ads
76%
increase in clicks from Google Search Ads
752%
return on ad spend for Performance Max campaign
Hillier is a highly regarded garden retailer with 19 centres across the UK.
They originally appointed us to build a new eCommerce website for them, and since then we have worked closely with their marketing team to increase visibility of the site online, drive more qualified traffic, and ultimately increase online sales.
Hillier, seeking online growth, partnered with us for a multi-faceted digital strategy, including optimised paid search, high-performing Performance Max campaigns (752% ROAS), engaging social media, SEO, and CRO. This resulted in significant sales growth, increased transaction values, and improved conversions, establishing them as a leading digital garden retailer.
The challenge
Hillier, a renowned garden retailer with 19 centers across the UK, sought to expand its online presence and drive significant ecommerce growth. Initially, they engaged us to build a new e-commerce website, but quickly recognised the need for a comprehensive digital marketing strategy to maximise its potential.
The solution
We helped Hillier to develop and implement a multi-faceted digital marketing strategy, encompassing:
Paid search (Google Ads): We optimised Google Search Ads campaigns, resulting in a 100% increase in transaction value.
Google Shopping: We implemented and managed Google Shopping campaigns to showcase Hillier's product range to a wider audience.
Performance Max campaigns: Recognising the potential of Performance Max, we launched and optimised campaigns, which by Q2 became a leading source of online transactions, achieving a remarkable 752% return on ad spend.
Paid social (Facebook & Instagram): We launched engaging social media campaigns, including competitions and Facebook Shops, to drive traffic and facilitate seamless product discovery.
Search engine optimisation (SEO): We implemented SEO strategies to improve organic visibility and drive qualified traffic to the website.
Conversion rate optimisation (CRO): Our CRO team conducted continuous testing and optimisation, including A/B testing of design elements like colors and sticky footers, to maximise the conversion of hard-earned traffic.
The impact
Through our collaborative efforts, Hillier achieved:
Significant growth in online sales.
A 100% increase in transaction value through Google Search Ads.
A 752% return on ad spend for Performance Max campaigns.
Increased traffic and engagement through paid social campaigns.
Improved conversion rates through ongoing CRO initiatives.
A streamlined and effective online sales channel.
By integrating paid search, paid social, SEO, and CRO, we helped Hillier cultivate a thriving online presence, driving substantial ecommerce growth and solidifying their position as a leading garden retailer in the digital landscape.
For Hillier, it wasn't just about building a website; it was about cultivating a thriving digital ecosystem. By seamlessly integrating paid search, social, SEO, and CRO, we transformed their online presence into a powerful engine for growth, demonstrating the remarkable impact of a holistic digital strategy.
The challenge
Hillier, a renowned garden retailer with 19 centers across the UK, sought to expand its online presence and drive significant ecommerce growth. Initially, they engaged us to build a new e-commerce website, but quickly recognised the need for a comprehensive digital marketing strategy to maximise its potential.
The solution
We helped Hillier to develop and implement a multi-faceted digital marketing strategy, encompassing:
Paid search (Google Ads): We optimised Google Search Ads campaigns, resulting in a 100% increase in transaction value.
Google Shopping: We implemented and managed Google Shopping campaigns to showcase Hillier's product range to a wider audience.
Performance Max campaigns: Recognising the potential of Performance Max, we launched and optimised campaigns, which by Q2 became a leading source of online transactions, achieving a remarkable 752% return on ad spend.
Paid social (Facebook & Instagram): We launched engaging social media campaigns, including competitions and Facebook Shops, to drive traffic and facilitate seamless product discovery.
Search engine optimisation (SEO): We implemented SEO strategies to improve organic visibility and drive qualified traffic to the website.
Conversion rate optimisation (CRO): Our CRO team conducted continuous testing and optimisation, including A/B testing of design elements like colors and sticky footers, to maximise the conversion of hard-earned traffic.
The impact
Through our collaborative efforts, Hillier achieved:
Significant growth in online sales.
A 100% increase in transaction value through Google Search Ads.
A 752% return on ad spend for Performance Max campaigns.
Increased traffic and engagement through paid social campaigns.
Improved conversion rates through ongoing CRO initiatives.
A streamlined and effective online sales channel.
By integrating paid search, paid social, SEO, and CRO, we helped Hillier cultivate a thriving online presence, driving substantial ecommerce growth and solidifying their position as a leading garden retailer in the digital landscape.
Hillier, seeking online growth, partnered with us for a multi-faceted digital strategy, including optimised paid search, high-performing Performance Max campaigns (752% ROAS), engaging social media, SEO, and CRO. This resulted in significant sales growth, increased transaction values, and improved conversions, establishing them as a leading digital garden retailer.
