Introducing a new generation to the Barbour way of life
Creative Studios | Fashion
Results
Creating cultural relevance for a whole new generation of Barbour customers
As lead creative partner for almost a decade, we've helped shape Barbour's strategic and creative direction – delivering powerful brand, content and social campaigns, and strengthening their relationship with key retail partners.
In partnership with Barbour, we redefined their brand strategy and creative platform, elevating their relevance beyond their traditional British Countryside roots. And that relevance continues to grow today.
The challenge
Barbour’s ambitions went way beyond wax jackets and blankets. But to achieve them they needed to find a new cultural relevance. That’s where we came in.
The approach
We gave Barbour a creative platform that would springboard their brand beyond the British Countryside, and into new and untapped markets.
‘The Barbour Way of Life’ helps new generations and communities to find common ground with Barbour, by bringing to life its attitude through storytelling .
What Barbour gained
Campaigns like 'It Could Only Be Barbour' and 'The Barbour Way of Life' created cultural relevance for a whole new generation of Barbour customers. And continues to do so today.
GAIN is an agency for today. They don’t think like an agency of the past, they understand that agencies have had to evolve, to stay ahead of the demands of audiences. They are nimble, passionate, cost effective and a great group of talented people. They really are an invaluable partner and their contribution to our brand’s growth has been instrumental.
Leanne Forster, Global Head of Brand, Barbour
The challenge
Barbour’s ambitions went way beyond wax jackets and blankets. But to achieve them they needed to find a new cultural relevance. That’s where we came in.
The approach
We gave Barbour a creative platform that would springboard their brand beyond the British Countryside, and into new and untapped markets.
‘The Barbour Way of Life’ helps new generations and communities to find common ground with Barbour, by bringing to life its attitude through storytelling .
What Barbour gained
Campaigns like 'It Could Only Be Barbour' and 'The Barbour Way of Life' created cultural relevance for a whole new generation of Barbour customers. And continues to do so today.
In partnership with Barbour, we redefined their brand strategy and creative platform, elevating their relevance beyond their traditional British Countryside roots. And that relevance continues to grow today.
