Accurate, reliable, and future-ready web analytics setup and conversion tracking system.
GAIN® Digital Tracking and Measurement provides full end-to-end digital analytics and tracking solutions that put accuracy, usability, and privacy compliance at the heart of your online business. Our approach is built for commercial leaders who need clarity to drive measurable growth and for high-performance marketing teams that depend on maximising data accuracy in execution.
Our bespoke tracking systems deliver clean, meaningful data across all your key platforms, from high-volume ecommerce, CPG, charity, government and multi-site brands to mobile apps. We design solutions that surface the data insights you need to act with confidence and connect directly to performance, user behaviour, and campaign ROI.
Future-Proofed Tracking
From Shopify checkout changes to the shift toward server-side tracking, we build solutions designed to stay ahead of platform updates, browser restrictions, and privacy regulations, keeping your data visible where others lose data.
Accurate Conversion Tracking
By correctly tracking which ads and channels lead to valuable actions, marketers are able to optimise budgets, improve targeting, and make true data-driven decisions. This ensures every pound works harder by directly improving campaign effectiveness and minimising wasted spend.
Privacy First
Our tracking is engineered for full GDPR and cookie compliance, keeping your brand trusted and your website compliant.
Bespoke
Every system is purpose-built, tailored to your business. We understand that every website is different, and our tracking solutions capture the data points which matter to you.
User-Friendly Data
We create dashboards and reports that make website user behaviour and campaign ROI instantly understandable to everyone, from C-suite to hands-on teams.
How We Work
GAIN CRM is technology agnostic and outcome focused. We work independently of specific platforms and systems, ensuring our advice is always based on what is best for the business.
We operate in an agile, collaborative way, embedding with client teams and tailoring our solutions to their exact needs. Our team blends technical excellence with commercial thinking, so the output is not just technically sound but strategically impactful.
Our clients trust us because we make data practical.
Key Services:
Tracking Architecture
We architect and implement end-to-end tracking frameworks to unify your web data across platforms, domains, and devices. From first visit to final sale, our methods ensure every critical customer touchpoint is captured and can be optimised.
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Google Tag Manager Experts: Industry-leading GTM container design for scalable ecommerce tracking and multi-site management
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Google Consent Mode V2: Intelligent consent solutions for maximum data capture, minimal friction, and bulletproof privacy
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Custom Event Tracking: Tailored event mapping to make GA4 and PPC reporting genuinely useful
Conversion Tracking
All of your performance marketing spend relies on robust conversion signals which many website implementations missed. Our team are experts in the hidden data workings of every ad platform, ensuring your website feeds the right data at the right time back into your ad platforms to make your budgets go further and your performance increase with reliable and comprehensive conversion data.
Shopify and Modern Ecommerce
With changes such as Shopify Checkout Extensibility disrupting tracking since 2024, many businesses are losing visibility on mission-critical sales events. We have implemented proven, future-proofed server-side tracking either in partnership with leading industry solutions such as Littledata or via bespoke technology tailored to your website to restore complete sale tracking in GA4 and across performance channels.
Server-side Tracking
As the world moves away from third-party, client-side tracking, we are at the forefront of server-side tracking technology. Our specialists can help transform your tracking infrastructure from a client-side third-party model to a first-party server-side model. We design custom routing solutions to minimise the impact of blocking tools such as Safari’s InPrivate browsing and browsers such as Brave which block Google Tag Manager.
Making Tracking Work for Growth
We embed ourselves in your business, articulating the KPIs and signals that matter for real-world marketing, sales, and customer experience impact. For any business, and especially for ecommerce-led businesses, this is the line between wasted spend and sustainable growth. The ability to capture, structure, and activate the right data determines who scales profitably and who falls behind.
While most organisations have tracking in place, our experience shows that eight out of ten can optimise their set-up for stronger results. That is why every solution we design is backed by a fully documented measurement framework, ensuring no critical touchpoint is missed.
Complex infrastructure becomes clear, actionable intelligence. The result is data that empowers decision makers with confidence and equips your business to act decisively, adapt faster, and grow stronger.