Kirsten van Rooyen from GAIN, Ryan Caird from TikTok, Chris Beer from GWI As AI reshapes marketing and content becomes easier than ever to produce, attention is becoming harder to earn. With every brand chasing the next trend and every platform demanding a constant stream of content, the question facing marketers isn't how to create more. It's how to create something people will actually remember. Those questions were explored in Protecting Your Share of Attention, a panel ho

Here's something most paid media teams only learn after it's already cost them: your best-performing ad is often the one quietly eroding your budget. Not because it stopped working, but because it worked brilliantly, for too long, on the same people. That's creative fatigue. And it's one of the most consistent, most underestimated drains on paid media ROI there is. When performance dips, the instinct is to blame the algorithm, rising CPMs, or a saturated audience. Often, the

At Acquia Engage Denver, GAIN’s Drake Som took the stage to share a view on where the industry is heading.

We are excited to announce the launch of a new AI tool that brings deep insights in online conversion to marketing teams of any size. Named after the flower, Lupine harnesses both human expertise and data from over ten thousand tests to optimise digital experience conversion rates. Using just a URL, it can surface test-ready ideas in minutes, identify weak spots, and offer solutions that can be easily sent to decision-makers, significantly speeding up the process of ensuri

What happens when brand, performance and AI converge — and why structure is the real conversation. Carlotta Costanzo, Director of Performance Creative at GAIN. In early March 2026, our Director of Performance Creative Carlotta Costanzo took to the stage at Performance Marketing World Unlocked — mediating a session on how data and AI are reshaping creative. Here's what came out of that conversation. Data and AI are reshaping creative, performance marketing’s biggest success le

We are delighted to announce an expanded partnership between GAIN and Kameleoon and to introduce an AI-powered experimentation ideation tool to the Conversion Rate Optimisation (CRO) market, named PBX Ideate. The tool analyses website pages to identify, ideate, analyse, create and implement new test-ready options for brands to experiment and increase conversion rates. Drake Som, Director of AI & Growth at GAIN Conversion. AI Is Transforming Experimentation. Now It’s Time to

Job Openings - Our Careers Page Is Coming Soon! A new chapter is beginning, as we come together under one brand, we’re building something exciting: a shared culture, a shared vision, and one incredible team.

Drake Som, founder of Sitewiz, joins GAIN Conversion as Director of AI Product and Growth.

After a full few days at SDinGov I reflect on AI in public services. Can we design for public services? The stakes are higher than anywhere else. Mistakes aren’t abstract: they can mean loss of dignity, livelihoods, even lives

GAIN, the creative-led, data-driven, technology-enabled company, has appointed Jennifer Black as Chief Growth Officer, following a significant restructure and rebrand of the business, which was previously known as Sideshow Group

Trauma-informed design and research prioritises safety, empathy, and empowerment when creating experiences, products, or conducting studies. Rooted in understanding the impact of trauma, these methods aim to minimise potential triggers, build trust, and foster inclusivity.

In today's fast-paced digital landscape, where clients demand creative solutions that resonate with their target audience, the role of AI becomes increasingly important.

Missed out on bagging a ticket to Creatorfest? Don't worry, our Senior Influencer Manager, Lexie, has you covered. The key takeaway from...

In the fast-paced world of eCommerce, simply having a functional website is no longer enough. To truly thrive, businesses need to offer...

The rise of AI campaigns in paid advertising has turned audience targeting on its head. Algorithms can automatically reach the most...

TikTok’s global expansion took the social media world by storm in 2018, going on to replace Facebook as the most downloaded app worldwide. It now has approximately 1.6 billion active users each month and is even eating into Google’s territory, as younger audiences find alternatives to the biggest name in search.

The arrival of Google AI Overviews (AIOs) has been one of the most significant changes to the SEO landscape in the last twelve months....

The modern customer journey is channel agnostic. Search isn’t the gateway to online experiences that it once was - consumers now move...

User Experience (UX) design and understanding your target audience are essential. Personas serve as valuable tools in this process, enabling