GAIN Media
Rebel Thinking. Real Results.
At Gain Media, rebel thinking means challenging the paradigm of the media industry itself. We reject the volume-driven, media-first mindset that dominates much of the category. Instead, we lead with customer insight, commercial logic and channel neutrality. We question what others take for granted and say no when it matters. Real results means every recommendation we make must deliver measurable business value. This is media with purpose, not just presence.
About GAIN Media
Media Planning and Buying
End-to-end channel planning and execution across digital and traditional formats. We work across paid social, programmatic, search, TV, print, radio and out-of-home, always focused on what drives performance.
Channel Strategy Development
We map the right mix of channels against business and audience needs. Our media strategies are built to guide investment decisions, increase effectiveness and improve ROI.
Performance Monitoring and Optimisation
Ongoing tracking, testing and optimisation based on clear commercial KPIs. We adapt media in real time to maximise value and reduce wastage.
Full-Funnel Activation
From awareness to conversion, we structure campaigns to support every stage of the customer journey. Media works in sync to move audiences from attention to action.
Consulting and Media Audits
We provide strategic audits, market entry plans, and second opinions for boards and leadership teams looking to challenge or refine their media approach.
Collaborative Creative Integration
We work seamlessly with in-house teams and creative partners to ensure media and message are fully aligned for maximum impact.
GAIN Media is a strategy led media agency built for clients who demand smarter channel selection and clear commercial outcomes.
We take a customer-first, media-agnostic approach to planning and buying, online and offline, ensuring every channel works harder to grow your business.
Our size is deliberate. It allows us to offer a high-touch, top-to-top service where senior people work directly with senior clients. We do not hand off strategy to junior teams, and we do not buy media for the sake of it.
We are commercially minded, not media-led. That means we focus on what drives return, where to invest, and just as importantly, where not to. Our commercial focus is what drives us to ensure we are negotiating competitive media rates.
At GAIN Media, media is never just spend. It is a lever for growth.
Core Services
What Makes Us Different
Top-to-top relationships
Our most senior people lead the work and remain involved. Clients gain true strategic partnership, not just delivery.
Customer-first, not channel-first
We start with your customer and build outward, ensuring every media decision is rooted in behavioural insight and business need.
Commercial discipline
We are not afraid to say no. We regularly advise clients where not to spend. Media is an investment, not a volume game. With this in mind we work tirelessly to buy media at competitive rates
Media-agnostic thinking
We have no bias. Every channel must justify its place based on effectiveness, not trend or habit.
Boutique service with enterprise thinking
We offer hands-on attention and agility, backed by data, process and strategic clarity that match or exceed larger network agencies whilst not coming at the cost of inflated media costs
Our Philosophy:
Customer-First, Media-Agnostic, Channel-Strategic
We believe the most effective media strategies are built around people, not platforms. That is why every engagement starts with a deep understanding of the customer and their decision journey.
We are media-agnostic by design. We do not believe in one-size-fits-all plans or media stacks that serve agency convenience over client value. Our approach is channel-strategic. That means we plan media to work together across the funnel and across touchpoints, balancing brand and performance, efficiency and impact.
Crucially, we put commercial outcomes at the centre of everything.
Every plan we recommend must stand up to scrutiny in the boardroom. We do not confuse activity with effectiveness. Our role is to grow your business by helping media work harder, smarter and more profitably.