Strategic CRM Solutions for Lifelong Customer Value
CRM is the engine at the heart of customer lifetime value. At GAIN, we help brands transform CRM into a true growth driver by delivering the right message to the right people at the right time through the most effective channel. Whether through email, mobile, social or other platforms, we ensure every interaction builds relevance, loyalty and lifetime value.
Our team combines strategy, data insight, creative execution and channel expertise to design and deliver CRM programmes that cut through the noise and drive measurable impact. From shaping CRM strategy and implementing technology to refining campaigns and maximising performance, we create customer journeys that strengthen loyalty and unlock sustainable growth.
What we offer
Our services span six integrated areas of CRM, each designed to connect strategy with audiences, technology and execution to drive business impact.
1. CRM Strategy
As your strategic partner, we collaborate with you to identify ambitious growth goals and craft a customer centric strategy that turns these objectives into reality. Your dedicated client strategy team seamlessly integrates technology and data to deliver a focused, actionable plan, complete with measurable KPIs and targets. This strategy is brought to life with a clear multi-channel execution roadmap, empowering and supporting your in-house team or supplementing them with our channel experts every step of the way.
-
Vision and goal setting workshops
-
Multi-channel CRM strategy
-
Retention strategy to grow lifetime value
-
Acquisition strategy to drive profitable growth
2. Technology
We assess your current data architecture and maturity to deliver tailored, platform neutral recommendations that unlock the full potential of your CRM and email programmes. Alongside strategic recommendations, we also manage the full campaign lifecycle, including setup, QA, deployment and reporting, ensuring programmes consistently deliver against objectives.
Our certified team ensures every campaign is compliant, accessible and designed with best practice for maximum reach. We proactively monitor deliverability, optimise inbox placement and apply advanced AI for segmentation, automation and send time optimisation. Integrations with technology leaders enable real time content updates and personalised follow ups, keeping your messaging relevant and effective.
-
Assessment of data architecture and maturity with tailored, platform neutral recommendations
-
Full campaign management, supported by certified expertise across leading ESPs such as Klaviyo, Dotdigital, Adestra, Bloomreach and HubSpot
-
Compliance and accessibility built in, with GDPR alignment, authentication standards and inclusive design at the forefront
-
Proactive deliverability monitoring, inbox optimisation and IP warm up planning
-
Advanced AI and integrations powering real time content, dynamic personalisation, smart segmentation and send time optimisation
-
Comprehensive email audits diagnose deliverability issues, uncover broken logic, and highlight missed opportunities, with clear, actionable recommendations for improvement
-
ESP training and support to equip your team with the knowledge and confidence to maximise your platform’s capabilities
3. Audiences
GAIN segments and models customer data to create targeted audiences aligned with your business goals. Audience data is integrated into every channel such as email, social and search, and enhanced with channel specific insights like email engagement to maintain list quality and maximise campaign effectiveness.
-
Segmentation: group customers by behaviour, commercial value, purchase cycle, demographics and more
-
Predictive modelling: lapse prediction, churn prevention, upsell and cross sell, and propensity models
-
Audience data integration across platforms
4. Multi-channel Execution
GAIN brings together channels including direct mail, email, SMS/RCS, WhatsApp, social media, and search into a unified multi-channel strategy. Each platform’s unique advantages are harnessed to deliver your message where and when customers are most receptive. By synchronising communications across these touchpoints, GAIN creates seamless, consistent brand experiences that drive engagement, strengthen relationships and maximise marketing impact.
-
Unifies multiple channels into a single strategy for wider reach
-
Targets customers on their preferred platforms at optimal times
-
Delivers consistent, seamless brand experiences across all touchpoints
-
Boosts engagement and strengthens customer relationships
-
Drives greater marketing impact through coordinated, data driven campaigns
5. Measurement, Testing and Optimisation
GAIN’s approach to testing, measurement and optimisation turns business questions into actionable, data driven insights. We analyse performance trends and growth opportunities, measure marketing effectiveness, and track customer behaviour across channels, segments and lifecycle stages. Our team designs robust data structures and intuitive dashboards, ensuring clear reporting and smooth implementation on any platform. This drives informed decisions and widespread adoption for continuous campaign improvement.
-
Translate business questions into data led answers
-
Identify trading trends and growth opportunities
-
Measure marketing effectiveness
-
Analyse behaviour across channel, segment and lifecycle
-
Data design: define the structure behind clear reporting
-
Dashboard development: intuitive front-end design
-
Implementation: best practice rollout for maximum adoption
-
Adaptive design: works across all reporting platforms
6. Visualisation and Reporting
We also create interactive dashboards and reporting tools that bring your KPIs to life. By turning complex performance data into clear visualisations, we empower teams at every level to understand results, track progress and take confident action.
-
Multi-level access controls: customisable dashboards for different stakeholders, from C suite executives to campaign managers, with appropriate data visibility
-
Cross channel integration: unified reporting that combines CRM data, email performance, website analytics and social media metrics for complete campaign attribution
-
Automated reporting schedules: recurring reports delivered to stakeholders automatically, reducing manual workload while maintaining transparency
-
Mobile responsive design: dashboard access optimised for all devices, enabling performance monitoring in office or on the go
How We Work
GAIN CRM is technology agnostic and outcome focused. We work independently of specific platforms and systems, ensuring our advice is always based on what is best for the business.
We operate in an agile, collaborative way, embedding with client teams and tailoring our solutions to their exact needs. Our team blends technical excellence with commercial thinking, so the output is not just technically sound but strategically impactful.
Our clients trust us because we make data practical.
What Makes Us Different
-
Business first, not tool first: we do not let the platform dictate the solution
-
Future proofed data strategy: we align data capabilities to business goals
-
Real world integration: we design solutions that are practical, actionable and built for execution
-
End-to-end support: from data capture through to decision dashboards
-
Human centred design: we make analytics accessible, intuitive and actionable
In short, we use data to unlock growth.