Unified Data. Deeper Insight. Smarter Action.
The GAIN CustomerLENS brings all your brand’s customer and transactional data together into a single, powerful platform with a powerful purpose. It is more than just a database, it is the foundation for smarter decisions, sharper marketing and stronger growth.
Where most platforms stop at data collection, the CustomerLENS is built to integrate, interpret and activate, ensuring every insight can be turned into action across every channel. Unlike traditional data platforms, our unique approach is designed to not only collect, but also understand your customers utilising AI assisted data processing and advanced machine learning algorithms.
This is customer science in motion.
More than a platform, it is a strategic growth engine that gives you a single, real-time view of your customers, fuelling personalisation, performance marketing and customer lifetime value. The CustomerLENS integrates seamlessly into your marketing, sales and service stack, continuously adapting to your evolving business and customer needs.
What We Offer
Unified Customer View
We consolidate customer, order, product, digital and behavioural data into one clean, deduplicated and enriched dataset. Our data integrations can take data directly from your website, your CDP, your back-office systems or anywhere your data resides.
Our data readiness tests allow you to get an instant view of the quality of data you currently hold. If you have already spent time, hard work and money in creating your data asset then we can offer you understanding with just a simple plug into your data. If, like many, your data is not yet perfect our team of data engineers can work with you to ensure that your data is ready to drive your future growth.
Customer-Centric Data Model
Our proprietary data model mirrors real-world customer behaviour, enabling faster segmentation, sharper targeting and accurate lifetime value analysis in every market and channel.
Nuanced Transactional Insight
Sales numbers tell part of the story, but the GAIN CustomerLENS goes further, capturing returns, promotions, margins, fulfilment data and product relationships to explain why performance changes, not just what changes.
Analyst-Built Segmentations
From simple RFM to AI assisted propensity modelling to bespoke commercial models and segmentations, we deliver robust, actionable segmentations built by strategists and analysts, not generated by software defaults or constrained by their functionality.
Ongoing Data Refresh and Quality Assurance
We keep your data up to date, maintain and enhance data logic, and monitor quality continuously. This ensures data remains accurate, consistent and ready for activation at any time.
Activation Ready Audiences
We push segments and flags directly into your marketing platforms, from ESPs to CDPs to media tools. Every audience is activation ready, with holdout ready test groups included as standard.
Embedded Insight Dashboards
Hosted, filterable dashboards tracking customer behaviour, segment performance and commercial KPIs across markets and channels over time.
How We Drive Commercial Value
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Predictive Insight, Actionable Data
From churn risk to allowable acquisition cost, the CustomerLENS supports better forecasting and sharper planning. Teams use it to align strategy to value. -
CRM and Retention Planning
We support the full journey, from welcome series to reactivation, with data models that inform personalisation, contact strategy and next best action. -
Geographical and Segment Performance
Understand how customers behave across countries, categories and segments. Use these insights to shape retail strategy, territory plans and investment decisions. -
Lifecycle Visibility and Growth Strategy
Track customers across the lifecycle. Identify friction points. Prioritise segments. Adjust plans. All with data that is structured to support performance.
What Makes Us Different
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Managed Service, Not Just a Platform
We provide a team, not just access. We manage, maintain and optimise your platform alongside your business teams, so it delivers every week. -
Real Strategists. Real Outcomes.
Our analysts and engineers embed commercial logic throughout the platform. Every feature is designed to create value, not just process data. -
Built for Growth. Designed for Use.
Dashboards, reports and outputs are made for leaders, marketers and analysts alike. This is a platform built for business, not for the back office. -
Compliance as Standard
Our platform is ISO aligned and GDPR compliant, with secure data flows, permission controls and governance built in from the start.
We bring the customer into the boardroom
The GAIN CustomerLENS transforms data into commercial advantage every day. It brings you closer to your customers, accelerates insight and sharpens execution. Built to adapt, scale and deliver measurable impact, it is more than a platform, it is the engine of growth. It pinpoints the moments that matter, unlocks opportunities and lays the foundation for building customer lifetime value. Real, actionable and accurate, it is essential for any business that intends to thrive in the future.