This Works: Supercharging eCommerce through customer-centric growth
Experience | Consumer Goods
Results
5x
growth in direct sales
400%
more mailing customers recruited
4x
more marketable customers
This Works is a multichannel, international beauty brand.
We work with the team to super-charge their ecommerce business, growing direct sales and building strong personal relationships with their customers.
To supercharge This Works' ecommerce performance, we implemented a data-driven strategy focusing on customer-centric growth, encompassing strategic planning, profitable acquisition, enhanced retention, increased AOV, and effective mailing programs. By leveraging customer data for personalised campaigns and optimised strategies, we significantly increased direct sales, revenue, and customer loyalty, demonstrating the power of a tailored, data-informed approach in the competitive beauty market.
The challenge
This Works, a thriving multichannel, international beauty brand, wanted to significantly enhance its ecommerce performance. The brand aimed to drive direct sales, cultivate stronger customer relationships, and maximise customer lifetime value in a competitive market. To achieve this, they needed a data-driven approach that went beyond traditional marketing tactics.
The solution
We helped them to implement a comprehensive strategy focused on supercharging their ecommerce business. Key focus areas included:
Strategic growth planning: We leveraged customer data to develop robust, customer-centric growth plans, ensuring all initiatives were aligned with the brand's overall objectives and customer needs. This involved in-depth analysis of customer behaviour, purchase patterns, and engagement metrics.
Acquisition strategies: We established profitable acquisition cost targets, enabling This Works to attract and retain high-value customers. This involved optimising paid advertising campaigns, refining targeting strategies, and maximising ROI.
Customer retention: We optimised contact strategies to increase customer retention rates, focusing on personalised communication and targeted offers. This involved implementing effective email marketing campaigns, loyalty programs, and personalised customer journeys.
Average order value (AOV): We nurtured customer relationships to increase AOVs and overall customer value. This involved implementing upselling and cross-selling strategies, offering personalised product recommendations, and creating compelling bundles.
Mailing campaigns: We drove new customer acquisition through targeted cold mailing campaigns, utilising data segmentation and personalised messaging to reach potential customers and increase conversion rates.
The results
Cold mailings: More than 4x more new customers profitably acquired in the first year.
Bigger database: We have grown This Works' marketable customers database by 4x since we started working together.
Direct sales are booming: So far, our relationship has driven 5x more direct sales.
Consistent growth: Year on year, we consistently increase the volume of new customers – and profits.
We didn't just boost sales for This Works; we built a foundation for lasting customer relationships by deeply understanding their audience and delivering personalised experiences. By focusing on data-driven strategies for acquisition, retention, and AOV, we empowered them to achieve sustainable ecommerce growth and truly connect with their customers.
The challenge
This Works, a thriving multichannel, international beauty brand, wanted to significantly enhance its ecommerce performance. The brand aimed to drive direct sales, cultivate stronger customer relationships, and maximise customer lifetime value in a competitive market. To achieve this, they needed a data-driven approach that went beyond traditional marketing tactics.
The solution
We helped them to implement a comprehensive strategy focused on supercharging their ecommerce business. Key focus areas included:
Strategic growth planning: We leveraged customer data to develop robust, customer-centric growth plans, ensuring all initiatives were aligned with the brand's overall objectives and customer needs. This involved in-depth analysis of customer behaviour, purchase patterns, and engagement metrics.
Acquisition strategies: We established profitable acquisition cost targets, enabling This Works to attract and retain high-value customers. This involved optimising paid advertising campaigns, refining targeting strategies, and maximising ROI.
Customer retention: We optimised contact strategies to increase customer retention rates, focusing on personalised communication and targeted offers. This involved implementing effective email marketing campaigns, loyalty programs, and personalised customer journeys.
Average order value (AOV): We nurtured customer relationships to increase AOVs and overall customer value. This involved implementing upselling and cross-selling strategies, offering personalised product recommendations, and creating compelling bundles.
Mailing campaigns: We drove new customer acquisition through targeted cold mailing campaigns, utilising data segmentation and personalised messaging to reach potential customers and increase conversion rates.
The results
Cold mailings: More than 4x more new customers profitably acquired in the first year.
Bigger database: We have grown This Works' marketable customers database by 4x since we started working together.
Direct sales are booming: So far, our relationship has driven 5x more direct sales.
Consistent growth: Year on year, we consistently increase the volume of new customers – and profits.
To supercharge This Works' ecommerce performance, we implemented a data-driven strategy focusing on customer-centric growth, encompassing strategic planning, profitable acquisition, enhanced retention, increased AOV, and effective mailing programs. By leveraging customer data for personalised campaigns and optimised strategies, we significantly increased direct sales, revenue, and customer loyalty, demonstrating the power of a tailored, data-informed approach in the competitive beauty market.
