Lucy & Yak Scale Internationally by thinking Customer First
Experience | Consumer Goods
Results
60%
revenue growth
100,000
customers recruited profitably
A British clothing brand with circularity and comfort at its heart
Established in 2017 by creative director Lucy Greenwood and CEO Christopher Renwick, they now have thousands of fanatical customers and physical stores in Brighton, Norwich, Bristol, Nottingham, Manchester, Cambridge, and Cardiff.
The GAIN Customer Science team work in partnership with the Lucy & Yak leadership team to put their customer at the heart of their decision-making, leading to clearer priorities, defined customer economics and the confidence to invest and scale internationally
Lucy & Yak are a lean, efficient team
They have finite time and resources and look to GAIN for tried and tested strategies that suit their stage of growth and business model.
With our measurement, insights, and experience, the team can take further confidence in their plans to scale the business sustainably and profitably, as you can see from the figures above.
Planning for Profitable Growth
Data-driven growth strategies to align the business around the metrics that really matter. Part of this is understanding the incremental value of new activities.
Customer Forecasting
Accurate, measurable sales forecasting supports sustainable buying and prevents unnecessary discounting.
Scaling Internationally
We advise on how to enter and scale in new markets, including platform considerations and trading differences.
Clarity and Confidence
With robust insights and our collective experience with hundreds of brands, The Lucy & Yak founders understand where they should focus for the greatest return, so they invest with confidence in projects proven most likely to drive the bottom line.
Lucy & Yak are a lean, efficient team
They have finite time and resources and look to GAIN for tried and tested strategies that suit their stage of growth and business model.
With our measurement, insights, and experience, the team can take further confidence in their plans to scale the business sustainably and profitably, as you can see from the figures above.
Planning for Profitable Growth
Data-driven growth strategies to align the business around the metrics that really matter. Part of this is understanding the incremental value of new activities.
Customer Forecasting
Accurate, measurable sales forecasting supports sustainable buying and prevents unnecessary discounting.
Scaling Internationally
We advise on how to enter and scale in new markets, including platform considerations and trading differences.
Clarity and Confidence
With robust insights and our collective experience with hundreds of brands, The Lucy & Yak founders understand where they should focus for the greatest return, so they invest with confidence in projects proven most likely to drive the bottom line.
The GAIN Customer Science team work in partnership with the Lucy & Yak leadership team to put their customer at the heart of their decision-making, leading to clearer priorities, defined customer economics and the confidence to invest and scale internationally
