GAIN x Performance Marketing World: Unlocked

About the Session:

If creative is now the primary driver in successful campaign performance, and we’re required to produce mass volumes of high-quality creative, test at speed, and turn insight into action. All within compressed timelines. How do we as humans keep pace?

Carlotta Costanzo, Director of Performance Creative at GAIN Performance, joins senior leaders from brand, performance and technology at Performance Marketing World to explore how data and AI are reshaping creative at scale.

This session will move beyond theory and into practical application, including real campaign examples and live audience polling to challenge assumptions about what “winning” creative really looks like.

What You’ll Learn:

• Why creative is the biggest success lever in performance marketing

• How to apply data at every stage of creative production

• How automation enables scale, without compromising strategic control

• What high-performing creative actually looks like at volume

• How to bridge the gap between brand and performance teams

Why This Conversation Matters:

Today AI is embedded in almost every part of performance marketing. Creative automation is faster, testing frameworks are more sophisticated, and access to tools is no longer a barrier to entry. But when every brand is working with similar platforms and technologies, differentiation becomes harder to define.

The advantage doesn’t come from simply using AI. It comes from how intelligently it is applied across creative development, testing, optimisation and commercial decision-making.

When access is equal, competitive edge is created through smarter experimentation, faster learning cycles, stronger collaboration between creative and performance teams, and a clearer link between data and commercial impact.

About Carlotta:

Carlotta Costanzo is Director of Performance Creative at GAIN Performance, where she works at the intersection of data, creative strategy and commercial growth.

She specialises in scaling creative output while maintaining strategic clarity, helping brands turn insight into measurable performance impact.

Register Your Interest:

If you’re attending Performance Marketing World and would like to join the session, we’d love to see you there.

If you’d prefer to continue the conversation in more depth, you can also connect with Carlotta ahead of the event to discuss how your team is approaching creative scale, AI integration, or performance growth.

Or you can register your interest in Carlotta's session using the form and we'll get in touch before the event.