Hannah Tempest

After a full few days at SDinGov I reflect on AI in public services. Can we design for public services? The stakes are higher than anywhere else. Mistakes aren’t abstract: they can mean loss of dignity, livelihoods, even lives

In the ever-evolving landscape of digital presence, the symbiotic relationship between User Experience (UX) and Search Engine Optimisation (SEO) has become pivotal for online success. A mere decade ago, the SEO terrain was dominated by keywords and backlinks, but today, the metrics driving search rankings delve deep into user engagement characteristics. Bounce rate, time spent on a website, and pages visited are now indispensable factors shaping a website's standing in Search Engine Results...

Keyword research is the cornerstone of a successful digital marketing strategy. In the ever-evolving landscape of digital marketing, staying ahead of the curve is crucial. Algorithms and user preferences change frequently, making it essential to harness the power of keyword research. If you have noticed a dip in the performance of your website organically, or just want to increase your online audience a strong content market strategy could be the answer. In this comprehensive guide, we will...