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What are local citations? A local citation is any online reference to your business that includes your basic contact info: business name, address and phone number (NAP). Citations can also include a range of other info: Link to your website Links to social profiles Email address Opening hours Business description Business type/category Business characteristics (services, product ranges, etc.) Customer ratings and reviews Images and videos of your business, products, staff, etc. In terms of...

Google Ads is the most in-demand advertising platform in the world. We take a closer look at how much it costs across different industries and how it compares to other platforms.

As a travel marketer, you need to understand this user journey and how purchase intent changes along the way – so you can capture leads at every stage and bring them closer to your brand.