bjayston

There are many ways to write a good brief. From company to company, each use a different format or style. The most important thing to remember is to consider each of the following questions. There are no rules that ensure a great brief, but there are some very important principles. The main ingredients of a creative brief. What is the objective and role of this communication? Reflect on this for a moment. It is the most essential point of any brief – what is the required outcome? Try to...

A collection inspired by the original sass symbol. Amping up female empowerment and the mischievous and rebellious spirit of Betty Boop. Betty Boop has been breaking down stereotypes since 1930. Betty has been taking on gender norms and challenging traditional femininity for over 90 years as a cultural icon and one of the original figures of authentic self-expression. This Dr. Martens collaboration with one of early animation’s first feminist idols is built to turn heads – like she’s been...

We’re thrilled to announce we’ve been appointed by Duckhams oil – a truly legendary brand – especially in the world of motoring. Once the largest independent oil company in the UK, and with a rich heritage dating back to 1899, Duckhams was one of the best-known British brands in the second half of the 20th century. A true ‘love brand’. They ran monumental TV ads and had enviable ties to motorsport, supporting the likes of Hunt, Mansell and Senna. Duckhams was acquired by BP, who shelved the...