Lee Wilson

AI is changing the way people access and interact with information. Some studies  find that 70% of people already use the technology for search, with up to 14% using it daily. As Google ramps up testing of AI Mode and AI Overviews, we’re starting to see what the future of search looks like. Brands know they need to optimise for LLM visibility, but a serious lack of data is putting marketing budgets at risk - and the likes of Google aren’t helping. LLM visibility doesn’t solve everything...

Google is testing AI Mode in the US, a new experience that could change the foundations of organic search. Publishers are outraged, SEOs are apprehensive, and this will be the biggest talking point in marketing this year. So, what does AI Mode look like in the wild, and what does it mean for the future of search marketing?   What is AI Mode? AI Mode provides a more conversational search experience, powered by Google Gemini. Once you have access to AI Mode (currently available to most users in...