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We are delighted to announce an expanded partnership between GAIN and Kameleoon and to introduce an AI-powered experimentation ideation tool to the Conversion Rate Optimisation (CRO) market, named  PBX Ideate. The tool analyses website pages to identify, ideate, analyse, create and implement new test-ready options for brands to experiment and increase conversion rates. Drake Som, Director of AI & Growth at GAIN Conversion. AI Is Transforming Experimentation. Now It’s Time to Unlock Its Full...

Was Agile a mistake in service design? Explore why public-sector teams are questioning it and how adaptive, hybrid approaches can deliver better services.

We're proud to share that GAIN has been named Strategic Marketing Excellence Partner of the Year – EMEA at the 2025 Partner Awards by Acquia.   The award recognises partners who have excelled in shaping and delivering impactful go-to-market strategies, joint solutions and marketing campaigns that help organisations get more value from their digital experience platforms.   A partnership built on collaboration   We’ve enjoyed working with Acquia across a range of projects over the years,...