Discovery
Defining the problem and understanding user needs before design or build begins
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Hit the ground running
The Discovery phase is where teams explore the challenge in depth, gather evidence, and understand the context in which a service will operate. It’s about building a complete picture before committing to solutions.
Discovery work combines user research, stakeholder engagement, and analysis of existing systems or processes. This ensures that the right problem is being addressed in the right way, reducing risk later in delivery.
The key benefits:
• Clarity:
a shared understanding of the problem and its context
• Evidence:
insights grounded in user needs and organisational goals
• Direction:
informed decisions on whether to move into Alpha
• Alignment:
agreement across stakeholders on priorities and objectives
Our Discovery approach
Discovery starts by identifying stakeholders, audiences, and the scope of the challenge. Research is carried out to uncover user needs, map current journeys, and identify barriers or inefficiencies in existing services.
Findings are synthesised into clear insights, supported by data and real-world examples. Opportunities for improvement are documented alongside any constraints such as policy, technology, or budget.
The phase concludes with recommendations on next steps, including whether to progress to Alpha, and what success should look like in later phases.
ROI with impact
We believe in creating experiences that not only engage users but also drive real a ROI for your business. We balance strategy with fast delivery without compromising on creative.
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