Paid Search
Full funnel growth with Google Ads
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Reach your audience at every stage of the journey
Google is where intent meets opportunity. From people searching for answers, to audiences exploring new products, to users ready to buy, Google’s ecosystem of channels allows brands to connect with customers throughout the funnel.
At GAIN, we combine Paid Search, Performance Max, Demand Gen and YouTube into a cohesive strategy that delivers both reach and measurable performance. By blending data-driven optimisation with creative execution, we help brands drive visibility, leads and revenue at scale.
Why run Google Ads activity with GAIN?
Full funnel coverage: Capture awareness on YouTube, inspire consideration with Demand Gen and convert intent with Search and Performance Max.
Smarter performance: AI-powered bidding and structured account management maximise ROI without wasted spend.
Agility and control: Campaigns adapt quickly to shifts in audience behaviour, competition and market demand.
Proven expertise: As a Google Premium Partner, we unlock early access to betas, advanced support and best-in-class insights.
Clarity on results: Transparent reporting shows how spend drives outcomes across the funnel, from reach to revenue.
Our Paid Search approach
Intent and audience-led planning
We design campaigns around your business goals, aligning messaging and targeting to different funnel stages, from awareness-building on YouTube to high-intent searches that drive immediate conversions.
Channel integration
Each Google format plays a role:
- Search and Performance Max capture demand at mid-bottom of the funnel
- Demand Gen drives mid-funnel consideration with engaging creatives
- YouTube builds awareness and primes audiences for action
Optimisation and testing
We run continuous experiments across creative variations, audience segments and bidding strategies to ensure campaigns stay competitive and efficient.
Clear measurement
We connect channel performance directly to business outcomes, highlighting where growth is happening and where new opportunities lie.
ROI with impact
We believe in creating experiences that not only engage users but also drive real a ROI for your business. We balance strategy with fast delivery without compromising on creative.
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