Programmatic & CTV
Reaching audiences with precision across digital media and Connected TV
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Smarter media buying at scale
Programmatic and Connected TV (CTV) advertising bring together data-driven targeting and automated buying to put your brand message in front of the right audience, at the right time. By combining audience insight with premium inventory, we deliver reach, relevance, and measurable outcomes that drive growth.
Our approach is never one-size-fits-all. We tailor DSP and channel selection to your goals, budget, and requirements. Full transparency is central to how we work, both in fees and campaign setup (you can even access or own the DSP seat if preferred). And with a highly skilled team - no interns, no entry-level hires - you can trust every campaign is in expert hands.
Campaign Benefits:
Precision – advanced targeting based on data and behaviours
Reach – access to premium CTV, display, video, native, and DOOH inventory
Efficiency – automated buying that optimises in real time
Impact – campaigns designed to build awareness, engagement, and conversions
Programmatic Channels:
Connected TV (CTV) – Premium streaming platforms like Disney+ and Channel 4 with ads placed before or during content.
DOOH – Digital billboards and signage with targeting by location, time of day, and real-time flexibility.
Native – Ads that seamlessly blend with editorial environments, consumed just like content.
Display – Banner ads with the widest reach, covering 80%+ of your audience.
Video – Emotion-led storytelling to boost awareness and enhance performance across channels.
Cross-Channel Impact:
Programmatic is at its most powerful when channels work together. For example, retarget people who were exposed to your DOOH ads (while within a few meters of the billboard) with mobile display ads that drive them to your nearest store or website. Or follow up a CTV ad with retargeted display ads to encourage conversion. This connected approach extends campaign impact, reinforces messaging, and maximises ROI.
Our approach
We start by mapping audiences to the environments where they spend their time, ensuring every euro drives meaningful impact. Creative is adapted to each channel - CTV, display, native, or video - for maximum resonance and conversions.
Optimisation is always on: bids, placements, and creative variations are dynamically refined for peak performance.
Measurement is equally central. Alongside standard engagement and ROAS tracking, we integrate advanced tools such as brand lift studies, footfall attribution, and incrementality testing. This ensures campaigns are not only efficient but also deliver deeper insights into real-world impact.
Transparent reporting gives you a clear view of results, ROI, and opportunities to scale further.
ROI with impact
We believe in creating experiences that not only engage users but also drive real a ROI for your business. We balance strategy with fast delivery without compromising on creative.
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