User interviews reveal the motivations, behaviours, and challenges that shape how people interact with products and services. They provide context that quantitative methods alone cannot capture, offering a richer understanding of needs, expectations, and experiences.

By speaking directly with participants, researchers can explore topics in depth, follow up on unexpected points, and gather stories that bring insights to life. Well-planned interviews build trust, encourage openness, and produce insights that drive more informed design and strategic decisions.

Your business will gain:

Depth: 

nuanced understanding of user perspectives, motivations, and pain points

Clarity:

direct feedback that explains the ‘why’ behind user behaviours

Relevance:

findings aligned to the specific goals of your project or product

Confidence:

evidence grounded in real experiences from real users