You'll gain fresh perspectives on how to:

 

• Link marketing performance directly to business results.

 

• Prioritise activities according to customer value and, ultimately, bottom line profits.

 

• Direct your digital marketing spend to where you'll get the greatest incremental return.
   

• Understand the roles of creative, brand, experimentation and full funnel marketing in driving growth.

 

• Develop an accurate multi-year growth forecast.

 

• Challenge and support your digital marketing team and agencies.

 

• Understand what to measure and what to ignore.
   

The Customer Economics Masterclass has two halves. In the first, we share how to harness the power of customer data to acquire more of the right customers and improve their loyalty. In the second, we focus on how this applies to digital strategy, covering the main platforms and the critical activities that will set you ahead of your competitors. We consider the whole customer experience, and how to better structure and support the marketing organisation.

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Focused Sessions
 

If you have a specialist interest, we are running focused sessions on:
 

• The Power of Data​
  Discover how to cut through data noise and pinpoint the signals and behaviours that genuinely drive customer value.

• Customer Loyalty & Retention
  Learn how to maximise the value of your existing customers, use segmentation and personalisation effectively, and implement practical growth strategies to scale your business.

• Travel, leisure and hospitality 
  A sector-specific Masterclass on 6th February, translating the Customer Economics approach into the realities of bookings, occupancy and yield so teams can act on the numbers that matter most.

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Relevant for brands of all sizes

GAIN Growth Seminars were created for Founders, Directors, and Senior Leaders of brands who have a direct relationship with their customers. From travel and fashion to food and beauty – this webinar shows you how to use your customer economics for profitable growth.