Customer / User Research Methods
Learn the principles of effective user research, and drive the outcomes you want from your audience by understanding their needs and behaviours
An intensive 2 day introduction to customer/user research.
Course description
An intensive 2 day introduction to customer/user research. Understand how to conduct valid and informative research to help you understand your audience and make more effective decisions.
This course covers all of the core research methods you need to make your products a success, including interviews, usability testing, surveys, diary studies, tree testing, and card sorting.
“The facilitator was brilliant and really engaging. I will definitely recommend this course to other people in my organisation. It gave a great overview of everything that I needed/expected.“
Amy Orr
Business Analyst, Elsevier
Is it for you?
Have you had to make decisions based on assumption or hunches? Or worse still, made a wrong decision based on poor or inappropriate research? Have you conducted expensive focus groups that left you thinking, “so what”? Are you bombarding your customers with surveys that never seem to deliver the insight you need? If so, this course is for you.
This course is equally for you if you want to learn how to know the best way to spend your time and resources to get the maximum insight to feed into your UX strategy. Doing research is important, but doing the right research is more important still. This course will teach you how to plan a research programme (for you, your teams or 3rd parties to execute) and how to spot and reject bogus research.
The foundation course is aimed at those with limited (or no) experience of commissioning or running user research projects, with a view to helping you to confidently understand and choose the appropriate research methods for your projects. Product owners, UI Designers, and Project Managers would all likely benefit from this course.
What you will learn
Topics covered in the course include:
How to select the right research method for your needs
When to employ quant vs qual approaches
How to prepare and plan your research
How to analyse your research results effectively
How to deliver real and actionable customer insight that can inform your website and services
“What has been particularly valuable in the training session was the stories from working in different companies and sectors, and seeing/hearing how the methods have been applied in contexts that I can relate to. I hope to take another course from you soon.“
UX Specialist
Sheffield City Council
Learning objectives
After completing the training, you will be able to:
Describe and discuss the benefits of customer research
Differentiate between good and bad research techniques
Be able to specify appropriate research to supply real and actionable customer insight leading to improvements in customer experience
Draw upon practical experience gained to deliver effective observations, interviews, surveys and analysis
Be able to utilise qualitative data to inform your strategy and design decisions
Necessary for remote learning
Access to Zoom
Course dates
& booking
Tuesday 6th January 2026
09:30 – 17:00
Remote (Zoom)
£1190 (excl. VAT)
We will provide course materials and a certificate of completion
Places available
Places available
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Our
trainers
Richard York
Consultant
Richard joined the company in 2021 as a Consultant, bringing with him extensive knowledge and skills of working within IT for the retail sector and experience working across the user experience cycle.
From discovering his original interest in human psychology during an elective course as part of his Computer Science degree at the University of Exeter, he has had an interest in ways of reducing the pain points in life. This led him to complete a Masters in Psychology at Birkbeck, University of London, while also holding down his day job as an IT relationship manager for a well-known department store and supermarket group.
Richard enjoys working collaboratively with his clients to support them in achieving their goals by using the most appropriate research methods, which could be a usability test, conducting depth interviews, facilitating a workshop or running a diary study. He loves gaining user insights that enable them to develop and improve their products, whether that’s their website, their app or, even, their product’s remote control!
He has extensive experience using different user experience research methods, and focuses particularly on usability testing; he is a certified professional for usability and user experience (CPUX-F from UXQB) and teaches Bunnyfoot’s one-day Usability Testing course.
ROI with impact
We believe in creating experiences that not only engage users but also drive real a ROI for your business. We balance strategy with fast delivery without compromising on creative.
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