Andrea Sericola

For many advertisers, Q4 is the most important period of the year. It can make or break your annual performance report, and set the tone for the following year - not to mention budgets and key resources. Success starts with early planning, driven by insights that turn historical performance data into winning creatives. This is the roadmap to achieving and sustaining peak performance in Q4. Research and planning for Q4 success Peak planning means you set clear goals and objectives for every...

We chat to GAIN Director of Digital Media to explore how brands can remain agile in digital marketing amidst economic shifts, emphasising a "test and learn" approach as the key to rapid adaptation and efficiency gains. He also delves into the transformative role of AI and automation in shaping future strategies, enabling hyper-personalisation and predictive decision-making. How can brands adjust digital marketing strategies quickly in response to economic shifts? To remain agile in an...